BYTES OF BRILLIANCE

Trade Show

No Trade Show, No Problem: Pivot Strategies to Reach B2B Audiences Online

Trade shows, conferences, and other large-scale events are feeling the effects of COVID-19. Many have been outright canceled, and some have moved online. Brands and marketing managers have seen vast …

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Audit Your Spend & Optimize For Post-Quarantine

Earlier this year, we wrote a blog about how digital audits help businesses meet and exceed strategic goals. While that remains true, the coronavirus pandemic has caused such an upheaval …

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It’s Time to Launch Your Amazon Store

If you’ve been thinking about investing in your e-commerce and/or direct to consumer business, now is the time. If you’ve been waiting to launch your Amazon store, now is the …

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Today, Keeping Your Doors Open Means Keeping Your Mind Open

Now Is The Time To Boost Your Digital Ad Spend Digital media has begun to feel the invasive and pervasive effects of coronavirus. In the past week alone, hundreds of …

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Viral Impact of COVID19 on Digital Ad Spend

The panic and confusion surrounding coronavirus is effecting our global economy and methodically impacting every industry, including advertising. Unprecedented large scale quarantines, school and workplace closures, and general avoidance of …

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Influencer Fraud: Spot a Fraud Before It Costs You

“Influencer” was the buzzword of 2019. Everyone either was an influencer, purchased a product endorsed by an influencer, or dedicated ad spend towards influencer marketing. Influencer marketing has become a …

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Podcast Header

Podcast Power: Should You Add Podcasting To Your Strategy?

Podcasts have nearly closed the gap between local and special interest radio broadcasts. With the unique ability to explore any area of interest in great depth and make it available …

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New Year, New Strategy: Why You Need A Digital Audit

We’re a few weeks into a new decade and that has us thinking: strategy. New year, new plan, right? Q1 is a great time to look over last year’s marketing …

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3 Times Social Media Did Good in 2019

We believe in the business benefits of social media; it works and your brand needs to do it. However, social media sometimes gets a bad rap when held under the …

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