Social Media Marketing

10 Things that Have Changed in Our Office This Year

We’ve all heard, “it’s the new normal” more times than we’d care to recount. But what exactly does the “new normal” look like in your personal experience?  Here are ten things that have changed in our office over the past 365 days:  Remote Work: Like many businesses, we did the WFH thing out of necessity. …

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Is TikTok Right For Your Brand?

But what exactly is it? A way to practice lip-synching mashed up with dance challenges for the Gen Z set? On the surface level, yes. But dig a little deeper, and you’ll discover that TikTok has unlimited potential for a wide range of demographics and even businesses.  Similar to Vine and Musical.ly, TikTok is an …

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Take Our Hub & Spoke Model for a Spin

Is your eCommerce site providing the best user and brand experience? Mittcom employs a “hub and spoke” model that puts your website at the center of our strategy. The spokes—video, social media, email marketing, etc.—all become methods of qualifying and driving traffic. We’ll identify the right audience, right strategy, and right content to complete the …

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WELCOME OUR NEW CREATIVE DIRECTOR!

We’re excited to welcome CJ Kaplan as Mittcom’s new Creative Director! For the past 30 years, CJ has written TV, video, branded content, web, digital, radio, print, and outdoor ads for a variety of clients ranging from Anheuser-Busch to Maimonides Jewish Day School. He’s also written several documentaries and a popular local TV show for which he received …

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WHAT YOU NEED TO DO ABOUT FACEBOOK & IOS 14 CHANGES

Apple has announced a number of changes to the way its devices will interact with third-party apps in 2021. Among those, Apple’s integration with Facebook & Instagram has the potential to disrupt many of the ways brands have been tracking users & targeting ads. Understanding data from potential and current customers is of the utmost …

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IT’S TIME TO THINK PAST COVID

As the world continues to struggle with the effects of the coronavirus pandemic, it is imperative that we prioritize staying healthy and preventing any further spread above all else. But, with the recent introduction of the vaccine into the general population, it’s also time to look to the future with hope and optimism. Businesses everywhere …

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The “App” eal of Social Shopping

Shopping. For some, the word invokes dread. For others, it recalls fond memories of Sunday afternoons at the local mall with a best friend. Coronavirus and social distancing mandates have contributed to a surge in e-commerce and the subsequent decline of shopping malls. Still, humans are social creatures and miss the interaction of shopping with …

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UX Can Make or Break Your E-commerce Site

Chances are you’ve been in stores that are chaotic, disorganized, and crowded. Of course, you’ve also been in stores that are clean, simple, and easy to navigate. So, where would you rather shop? Probably in the store that cares about its appearance, right? Now, think about those stores as e-commerce websites. The shopper’s experience matters …

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Content Marketing in the Bottom Funnel (You Made It!)

The big goal at the funnel’s top is to make prospects aware of their problem and realize that their problem has a solution–your brand or product. Unfortunately, top funnel is where most organizations concentrate their content marketing efforts. Savvy marketers know that they can move potential customers from awareness to evaluation to purchase by putting …

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Content Strategy in the Middle Funnel

It’s been said that content is king. While there’s no higher power in terms of engagement, brands often forget the importance of promoting their content – most people don’t find content by mistake or accidentally. Every piece of content needs a promotion strategy that combines paid, owned, and earned media. Let’s discover how content goes …

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