IT’S TIME TO THINK PAST COVID
As the world continues to struggle with the effects of the coronavirus pandemic, it is imperative that we prioritize staying healthy and preventing any further spread above all else. But, …
BYTES OF BRILLIANCE
The “App” eal of Social Shopping
Shopping. For some, the word invokes dread. For others, it recalls fond memories of Sunday afternoons at the local mall with a best friend. Coronavirus and social distancing mandates have …
UX Can Make or Break Your E-commerce Site
Chances are you’ve been in stores that are chaotic, disorganized, and crowded. Of course, you’ve also been in stores that are clean, simple, and easy to navigate. So, where would …
Content Marketing in the Bottom Funnel (You Made It!)
The big goal at the funnel’s top is to make prospects aware of their problem and realize that their problem has a solution–your brand or product. Unfortunately, top funnel is …
Content Strategy in the Middle Funnel
It’s been said that content is king. While there’s no higher power in terms of engagement, brands often forget the importance of promoting their content – most people don’t find …
What is Content Marketing?
It’d be nice if every person that visited your website converted, right? Unfortunately, it’s more complicated than ever to convince someone to take action. The average customer engages with 3-5 …
The Role of E-commerce in a Post-COVID World
Stores may be reopening across the country, but that doesn’t mean brands should pull back on e-commerce. The sudden arrival of the Novel Coronavirus has caused many brands to fast …
Four Steps For a Successful Reopening
Many states around the country are in the beginning stages of reopening non-essential businesses after months of restrictions. No one knows exactly what normal will look like after COVID-19, but …
Four Ways Businesses Can Succeed in 2020
Businesses in nearly every category have experienced some drop in revenue, facing a future that will look different than anyone expected just four weeks ago. Consumer behaviors will change dramatically, …