No Trade Show, No Problem: Pivot Strategies to Reach B2B Audiences Online

  • Posted by Emily Oman
  • On April 6, 2020
  • 0 Comments
Trade shows, conferences, and other large-scale events are feeling the effects of COVID-19. Many have been outright canceled, and some have moved online. Brands and marketing managers have seen vast sources of revenue and lead-generation possibilities disappear with each new cancellation. However, this shift shouldn’t cause panic. Given that some companies allocate the most substantial […]
Read More
 

Viral Impact of COVID19 on Digital Ad Spend

  • Posted by Emily Oman
  • On March 12, 2020
  • 0 Comments
The panic and confusion surrounding coronavirus is effecting our global economy and methodically impacting every industry, including advertising. Unprecedented large scale quarantines, school and workplace closures, and general avoidance of social gatherings are causing people to alter their daily lives which affects how they interact with products and ultimately spend their money. This, in turn, […]
Read More
 

How Weather Influences Consumer Behavior

  • Posted by Emily Oman
  • On November 11, 2019
  • 0 Comments
Ever get an email like the one pictured below and think, how did they know it was raining?! Hmm… ordering in does sound better than going outside… orders chicken noodle soup for delivery ASAP. This clever ad utilizes what marketers call weather-based advertising.  Weather-based advertising relies on triggers that are directly connected to a change […]
Read More
 

Integrating Paid Search and Social

  • Posted by Amishi Sindhwani
  • On October 8, 2019
  • 0 Comments
2020 is almost here! In the increasingly-connected digital ecosystem, that means your marketing channels need to be increasingly-integrated. Traditional media, out-of-home, digital, social – they all need to work together in order to efficiently spend your budget, and optimize around reach, frequency, and conversion. Among all these channels, paid search and paid social are two […]
Read More
 2

Social  Media  Marketing  Plays A  Crucial Role For Brands

  • Posted by Mittcom
  • On September 13, 2013
  • 0 Comments
Social Media Marketing plays a crucial role for brands. If you’re asking yourself why, try to think of one successful business that doesn’t have an online presence. Ok, you can stop guessing because you’ll be here for awhile. In the past, simply having a website was enough. Now, just having a website or blog simply […]
Read More
 

Just  shut  up  and  blog, your  business  needs  it

  • Posted by Mittcom
  • On August 19, 2013
  • 0 Comments
Blogging is extremely important in modern day business because it’s a way for you to further establish your digital footprint in today’s connected world. Historically, business blogs have been used as a powerful tool to attract new visitors through search engines and social networks. It’s also been used as a great resource to obtain new […]
Read More
 

Expanding Your Company's Reach With Google Places

  • Posted by Mittcom
  • On June 26, 2013
  • 0 Comments
Google has a great feature called Places which allows consumers to find local businesses in their area. With Google Places, consumers can search for businesses and the results will be featured on a map that is in your surrounding geographic location. Setting up an account for your business is easy and free! Google automatically makes […]
Read More
 

Identifying Your Buyer Personas is critical for social selling

  • Posted by Mittcom
  • On June 10, 2013
  • 0 Comments
With the emergence of social media, the traditional form of advertising has been flipped on its head. In the past advertisers would essentially try and reach as many people as they possibly could. We’ve come to understand that this form of “shouting” is no longer very effective.  The days of broadcasting our sales pitches and […]
Read More
 

Google Cars: “It’s Time To Switch Gears”

  • Posted by Mittcom
  • On March 14, 2013
  • 0 Comments
That’s right “Google Cars”. No I am not talking about the self-driving cars that Google has at their headquarters.  I am talking about the online car-shopping platform that Google has been testing for nearly a year now in the San Francisco Bay area.  Google Cars gives consumers the ability to browse dealer’s inventory, check listing […]
Read More
 

Could The New Facebook Nearby Feature Become A Game Changer For Local Search?

  • Posted by Mittcom
  • On December 26, 2012
  • 0 Comments
Facebook recently announced Nearby, a new local business discovery feature for IOS and Android that challenges Foursquare and Yelp. The new app makes it easier to discover everything from restaurants to shopping based on the Likes, recommendations and check-ins from your personal network and others. Given that each month 250 million Facebook users tag posts […]
Read More