Search Engine Marketing

Build Your E-Commerce Business on Amazon

The pandemic has forced years of digital commerce transformation into just a few months. In addition, quarantines and social distancing rules have shifted expectations around communication and shopping behaviors, necessitating an omnichannel, digital-first approach during each stage of the buyer’s journey. E-commerce is the future of consumer shopping, and brands will be hard-pressed to succeed …

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Trade Show

No Trade Show, No Problem: Pivot Strategies to Reach B2B Audiences Online

Trade shows, conferences, and other large-scale events are feeling the effects of COVID-19. Many have been outright canceled, and some have moved online. Brands and marketing managers have seen vast sources of revenue and lead-generation possibilities disappear with each new cancellation. However, this shift shouldn’t cause panic. Given that some companies allocate the most substantial …

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Viral Impact of COVID19 on Digital Ad Spend

The panic and confusion surrounding coronavirus is effecting our global economy and methodically impacting every industry, including advertising. Unprecedented large scale quarantines, school and workplace closures, and general avoidance of social gatherings are causing people to alter their daily lives which affects how they interact with products and ultimately spend their money. This, in turn, …

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How Weather Influences Consumer Behavior

Ever get an email like the one pictured below and think, how did they know it was raining?! Hmm… ordering in does sound better than going outside… orders chicken noodle soup for delivery ASAP. This clever ad utilizes what marketers call weather-based advertising.  Weather-based advertising relies on triggers that are directly connected to a change …

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Integrating Paid Search and Social

2020 is almost here! In the increasingly-connected digital ecosystem, that means your marketing channels need to be increasingly-integrated. Traditional media, out-of-home, digital, social – they all need to work together in order to efficiently spend your budget, and optimize around reach, frequency, and conversion. Among all these channels, paid search and paid social are two …

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Social  Media  Marketing  Plays A  Crucial Role For Brands

Social Media Marketing plays a crucial role for brands. If you’re asking yourself why, try to think of one successful business that doesn’t have an online presence. Ok, you can stop guessing because you’ll be here for awhile. In the past, simply having a website was enough. Now, just having a website or blog simply …

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Just  shut  up  and  blog, your  business  needs  it

Blogging is extremely important in modern day business because it’s a way for you to further establish your digital footprint in today’s connected world. Historically, business blogs have been used as a powerful tool to attract new visitors through search engines and social networks. It’s also been used as a great resource to obtain new …

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Expanding Your Company's Reach With Google Places

Google has a great feature called Places which allows consumers to find local businesses in their area. With Google Places, consumers can search for businesses and the results will be featured on a map that is in your surrounding geographic location. Setting up an account for your business is easy and free! Google automatically makes …

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Identifying Your Buyer Personas is critical for social selling

With the emergence of social media, the traditional form of advertising has been flipped on its head. In the past advertisers would essentially try and reach as many people as they possibly could. We’ve come to understand that this form of “shouting” is no longer very effective.  The days of broadcasting our sales pitches and …

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Google Cars: “It’s Time To Switch Gears”

That’s right “Google Cars”. No I am not talking about the self-driving cars that Google has at their headquarters.  I am talking about the online car-shopping platform that Google has been testing for nearly a year now in the San Francisco Bay area.  Google Cars gives consumers the ability to browse dealer’s inventory, check listing …

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