Search Engine Marketing Archives

Boosting Customer Loyalty Right in Time for the Holiday Season

November 2, 2023 / Search Engine Marketing, Social Media Marketing / By Mittcom / Advertising, content, digital marketing, mobile PPC, paid search marketing

In the world of e-commerce, building and nurturing enduring relationships with your customers is akin to crafting a masterpiece. Imagine you run an online fashion store named “TrendyThreads.” Here are some tangible, real-world examples to guide you toward cultivating solid and lasting connections with your online shoppers: Personalized Shopping Experience: Just like how TrendyThreads suggests …

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Boost Your Website’s Visibility

October 2, 2023 / Paid Search Marketing, Search Engine Marketing / By Mittcom / Advertising, content, digital marketing, marketing, paid search marketing, social media

A website is essential for any business or individual looking to reach a wider audience. However, more than simply having a website is needed; you must ensure it’s easily discoverable by search engines. That’s where Search Engine Optimization (SEO) comes into play. SEO is a crucial digital marketing strategy that helps drive organic, high-quality traffic …

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4 Ways Automation & Artificial Intelligence are Revolutionizing Marketing Strategies

April 3, 2023 / Search Engine Marketing, Social Media Marketing / By Mittcom / Advertising, AI, automation, content, conversion increase, digital marketing, Facebook, google+, marketing, search engine marketing boston, social media, social media strategy

Automation/AI has become a hot topic and an increasingly important part of marketing, allowing businesses to streamline and optimize their marketing efforts. Here are a few ways in which automation is being used in marketing: Email marketing: Automation tools can send targeted emails to specific segments of a company’s email list based on location, purchase …

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How to Advertise Without Cookies: Protecting User Privacy While Providing a Personalized Experience

January 9, 2023 / Search Engine Marketing, Social Media Marketing / By Mittcom / Advertising, content, conversion increase, digital marketing, marketing, mobile PPC, paid search marketing, social media, social media strategy

The use of cookies for online advertising is on the decline. Many browsers have started to block or limit the use of cookies, making it more difficult for advertisers to track users’ online activities. Enter post-cookie advertising. Instead of relying on cookies to track users, post-cookie advertising uses other methods to target ads. This can …

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5 Effective Ways to Drive Engagement

April 15, 2022 / Paid Search Marketing, Search Engine Marketing, Social Media Marketing / By Mittcom / Advertising, blogging, content, conversion increase, digital marketing, Facebook, marketing, seo, social media, social media strategy

Social media was a fun, easy way to connect with friends and family in the early days. It has since evolved into a global industry and powerful marketing tool. According to Statista, in 2021, 91.9 percent of U.S. marketers in companies larger than 100 employees were expected to use social media for marketing purposes. In …

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Build Your E-Commerce Business on Amazon

August 5, 2021 / Search Engine Marketing / By Mittcom / Advertising, amazon, conversion increase, digital marketing, marketing, paid search marketing, search engine marketing boston, shopping, social media

The pandemic has forced years of digital commerce transformation into just a few months. In addition, quarantines and social distancing rules have shifted expectations around communication and shopping behaviors, necessitating an omnichannel, digital-first approach during each stage of the buyer’s journey. E-commerce is the future of consumer shopping, and brands will be hard-pressed to succeed …

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Viral Impact of COVID19 on Digital Ad Spend

March 12, 2020 / Search Engine Marketing / By

The panic and confusion surrounding coronavirus is effecting our global economy and methodically impacting every industry, including advertising. Unprecedented large scale quarantines, school and workplace closures, and general avoidance of social gatherings are causing people to alter their daily lives which affects how they interact with products and ultimately spend their money. This, in turn, …

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How Weather Influences Consumer Behavior

November 11, 2019 / Search Engine Marketing / By

Ever get an email like the one pictured below and think, how did they know it was raining?! Hmm… ordering in does sound better than going outside… orders chicken noodle soup for delivery ASAP. This clever ad utilizes what marketers call weather-based advertising. Weather-based advertising relies on triggers that are directly connected to a change …

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Viral Impact of COVID19 on Digital Ad Spend

How Weather Influences Consumer Behavior

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