The Importance Of Great Story Telling
Something is rotten in the state of advertising. A slow, steady democratization has taken place. Brought about by the Googles & Facebooks of the world, open access to advertising platforms, …
BYTES OF BRILLIANCE
Social Media Explained – 2018 Taco Edition
A handy guide from your friends at Mittcom, featuring something we can all agree on…
What You Need to Know About Changes on Facebook
Spring (it is Spring, right?) is the season for change. As such, Facebook – the bastion of customer-centric targeting – is making like a good Bob Dylan song.. In the …
Integration Is Not An Innovation
Across the conference table of every brand, everyone is having the same conversation. And they are all missing the point. Under the guise of “new puppy syndrome” (a.k.a. whatever shiny …
How The Best Travel Brands Engage on Social Media
Unlike its precursors in the marketing mix, social media cultivates dialogue between brands and their consumers. This offers an unprecedented opportunity to connect with consumers at the three key stages …
3 Questions to Ask Your Social Media Manager
Here are three questions to ask, to keep your work focused: 1. What is the business result we seek to achieve? At the end of a month (or campaign, or …
10 Reasons to Take Mobile Seriously
The media landscape is always changing, but nowhere do we see it more dramatically than right now in the digital shift to mobile. If you think mobile is another alternative …
Fractionalized media. How to get it together.
FOCUSED MARKETING IN A DISRUPTED ENVIRONMENT The non-stop introductions of new digital, mobile and social “things” and the evolving consumer attitudes and behaviors toward the media have created a fractionalized …
Instant Gratification. It’s not just for children anymore.
Retail Marketers Need to Think Inside, Outside and All Around the Box The appeal of buying with a click is obvious. And the power of mobile applications to accelerate gratification …