Welcome our New Creative Director!

  • Posted by Mittcom
  • On January 27, 2021
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We’re excited to welcome CJ Kaplan as Mittcom’s new Creative Director! For the past 30 years, CJ has written TV, video, branded content, web, digital, radio, print, and outdoor ads for a variety of clients ranging from Anheuser-Busch to Maimonides Jewish Day School. He’s also written several documentaries and a popular local TV show for […]
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What You Need to Do About Facebook & iOS 14 Changes

  • Posted by Mittcom
  • On January 21, 2021
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Apple has announced a number of changes to the way its devices will interact with third-party apps in 2021. Among those, Apple’s integration with Facebook & Instagram has the potential to disrupt many of the ways brands have been tracking users & targeting ads. Understanding data from potential and current customers is of the utmost […]
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It’s Time to Think Past COVID

  • Posted by Mittcom
  • On December 21, 2020
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As the world continues to struggle with the effects of the coronavirus pandemic, it is imperative that we prioritize staying healthy and preventing any further spread above all else. But, with the recent introduction of the vaccine into the general population, it’s also time to look to the future with hope and optimism. Businesses everywhere […]
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The “App” eal of Social Shopping

  • Posted by Mittcom
  • On December 4, 2020
  • 0 Comments
Shopping. For some, the word invokes dread. For others, it recalls fond memories of Sunday afternoons at the local mall with a best friend. Coronavirus and social distancing mandates have contributed to a surge in e-commerce and the subsequent decline of shopping malls. Still, humans are social creatures and miss the interaction of shopping with […]
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UX Can Make or Break Your E-commerce Site

  • Posted by Mittcom
  • On November 5, 2020
  • 0 Comments
Chances are you’ve been in stores that are chaotic, disorganized, and crowded. Of course, you’ve also been in stores that are clean, simple, and easy to navigate. So, where would you rather shop? Probably in the store that cares about its appearance, right? Now, think about those stores as e-commerce websites. The shopper’s experience matters […]
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Content Marketing in the Bottom Funnel (You Made It!)

  • Posted by Mittcom
  • On September 29, 2020
  • 0 Comments
The big goal at the funnel’s top is to make prospects aware of their problem and realize that their problem has a solution–your brand or product. Unfortunately, top funnel is where most organizations concentrate their content marketing efforts. Savvy marketers know that they can move potential customers from awareness to evaluation to purchase by putting […]
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Content Strategy in the Middle Funnel

  • Posted by Mittcom
  • On September 2, 2020
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It’s been said that content is king. While there’s no higher power in terms of engagement, brands often forget the importance of promoting their content – most people don’t find content by mistake or accidentally. Every piece of content needs a promotion strategy that combines paid, owned, and earned media. Let’s discover how content goes […]
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What is Content Marketing?

  • Posted by Mittcom
  • On August 3, 2020
  • 0 Comments
It’d be nice if every person that visited your website converted, right? Unfortunately, it’s more complicated than ever to convince someone to take action. The average customer engages with 3-5 pieces of content before making a decision! Offering quality content during the first stage of the buying journey (the top of the funnel) is essential […]
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The Role of E-commerce in a Post-COVID World

  • Posted by Mittcom
  • On June 16, 2020
  • 0 Comments
Stores may be reopening across the country, but that doesn’t mean brands should pull back on e-commerce. The sudden arrival of the Novel Coronavirus has caused many brands to fast track their online shopping capabilities, making e-commerce a necessity for millions of businesses who may not have had online selling in their plans before COVID-19. […]
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Four Steps For a Successful Reopening

  • Posted by Emily Oman
  • On May 27, 2020
  • 0 Comments
Many states around the country are in the beginning stages of reopening non-essential businesses after months of restrictions. No one knows exactly what normal will look like after COVID-19, but it’s reasonable to assume that “business as usual” will be anything but usual. Companies are heading into uncharted territory and that means a well-defined marketing […]
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