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How Weather Influences Consumer Behavior

  • Posted by Emily Oman
  • On November 11, 2019
  • 0 Comments
Ever get an email like the one pictured below and think, how did they know it was raining?! Hmm… ordering in does sound better than going outside… orders chicken noodle soup for delivery ASAP. This clever ad utilizes what marketers call weather-based advertising.  Weather-based advertising relies on triggers that are directly connected to a change […]
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Social Media Explained: 2019 Edition

  • Posted by Gabby De Maria
  • On October 31, 2019
  • 0 Comments
The Mittcom Digital Team is getting into the Halloween spirit, so we decided to update our annual infographic with a theme sure to give Halloween candy enthusiasts a sugar rush. Like what you see? Email us at trickortreat@mittcom.com.
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Integrating Paid Search and Social

  • Posted by Amishi Sindhwani
  • On October 8, 2019
  • 0 Comments
2020 is almost here! In the increasingly-connected digital ecosystem, that means your marketing channels need to be increasingly-integrated. Traditional media, out-of-home, digital, social – they all need to work together in order to efficiently spend your budget, and optimize around reach, frequency, and conversion. Among all these channels, paid search and paid social are two […]
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3 Ways To Capitalize On The Second Screen

  • Posted by Mittcom
  • On July 30, 2019
  • 0 Comments
You’re probably reading this on your phone. If you’re not, your phone is probably nearby. If you’re anything like yours truly, your phone being farther away than arm’s length sparks pangs akin to being caught in the throes of a wardrobe malfunction. And what’s nuts is that despite all the time we spend surrounded by […]
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Introducing Our 2019 Summer Interns

  • Posted by Mittcom
  • On July 18, 2019
  • 0 Comments
Summer is here and that means interns are back at Mittcom! Being an intern at Mittcom is different: there are no demeaning coffee runs or endless stacks of paperwork to file. We are happy to have four-time Mittcom intern Shae Jackson back this year and excited to welcome Kerry Luiso into the creative fray. Read […]
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In-Car Screens and the Future of Display Ads

  • Posted by Andrew Thorp
  • On July 3, 2019
  • 0 Comments
In-car display ads have the potential to reach nearly 80 million consumers In 1986, Buick released a revolutionary piece of technology, the Graphic Control Center (GCC) in their newest model, the Buick Riviera. The GCC was a full color, touch-enabled screen placed into the dash of the vehicle, working as both a control system and […]
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The Importance of Logos & Watermarks in Brand Presentation

  • Posted by Emily Oman
  • On June 4, 2019
  • 0 Comments
With over two billion images posted to social media each day (seriously!), it’s hard to stand out and get noticed; doubly hard if you’re a business seeking to increase awareness while protecting the integrity of your brand. Without a clear and consistent way of claiming ownership over published imagery, your great content is getting lost […]
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Influencer Marketing in 4 Steps

  • Posted by Amishi Sindhwani
  • On April 24, 2019
  • 0 Comments
What is Influencer Marketing? Influencer Marketing (IM) is when brands collaborate with people who have high-impact conversations with that brand’s target audience, on a digital or social media platform. An influencer may be a photographer on Twitter, a relationship guru on Facebook, a tech reviewer on YouTube, or a bread facer on Instagram. Yeah, that’s […]
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Zen & The Art of Universal Inbox

  • Posted by Mittcom
  • On August 17, 2018
  • 0 Comments
“Millennials”. Either your ears perked up & I’ve got your attention, or you felt a tingle in the hairs on the back of your neck; an involuntary bristle. Defined by conflicting demographics from both credible & questionable sources, just the term millennial is enough to conjure cartoonish dollar sign-shaped eyeballs of profit & steam-puffing ears […]
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The Importance Of Great Story Telling

  • Posted by Mittcom
  • On July 16, 2018
  • 0 Comments
Something is rotten in the state of advertising. A slow, steady democratization has taken place. Brought about by the Googles & Facebooks of the world, open access to advertising platforms, unprecedented data about audience demographics & performance metrics, and right of entry to previously-guarded marketing channels have brought with them shock, denial, anger, bargaining…do you […]
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