Four Steps For a Successful Reopening

  • Posted by Emily Oman
  • On May 27, 2020
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Many states around the country are in the beginning stages of reopening non-essential businesses after months of restrictions. No one knows exactly what normal will look like after COVID-19, but it’s reasonable to assume that “business as usual” will be anything but usual. Companies are heading into uncharted territory and that means a well-defined marketing […]
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Four Ways Businesses Can Succeed in 2020

  • Posted by Emily Oman
  • On April 23, 2020
  • 0 Comments
Businesses in nearly every category have experienced some drop in revenue, facing a future that will look different than anyone expected just four weeks ago. Consumer behaviors will change dramatically, influenced by many weeks of staying indoors, online shopping, working from home, and not working at all. Yet, people are resilient. Throughout history, people have […]
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No Trade Show, No Problem: Pivot Strategies to Reach B2B Audiences Online

  • Posted by Emily Oman
  • On April 6, 2020
  • 0 Comments
Trade shows, conferences, and other large-scale events are feeling the effects of COVID-19. Many have been outright canceled, and some have moved online. Brands and marketing managers have seen vast sources of revenue and lead-generation possibilities disappear with each new cancellation. However, this shift shouldn’t cause panic. Given that some companies allocate the most substantial […]
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Audit Your Spend & Optimize For Post-Quarantine

  • Posted by Emily Oman
  • On March 30, 2020
  • 0 Comments
Earlier this year, we wrote a blog about how digital audits help businesses meet and exceed strategic goals. While that remains true, the coronavirus pandemic has caused such an upheaval that we thought it’d be helpful to approach the idea of a digital audit with current events in mind. Let’s discuss why now – especially […]
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It’s Time to Launch Your Amazon Store

  • Posted by Emily Oman
  • On March 25, 2020
  • 0 Comments
If you’ve been thinking about investing in your e-commerce and/or direct to consumer business, now is the time. If you’ve been waiting to launch your Amazon store, now is the time.  Selling online, and on Amazon, in particular, is an easy, cost-effective way to reach consumers. In uncertain times such as these, online shopping is […]
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Today, Keeping Your Doors Open Means Keeping Your Mind Open

  • Posted by Emily Oman
  • On March 19, 2020
  • 0 Comments
Now Is The Time To Boost Your Digital Ad Spend Digital media has begun to feel the invasive and pervasive effects of coronavirus. In the past week alone, hundreds of thousands of consumers have been forced indoors to curtail the spread of COVID-19. With hope for recovery on the horizon, families are spending more time […]
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Viral Impact of COVID19 on Digital Ad Spend

  • Posted by Emily Oman
  • On March 12, 2020
  • 0 Comments
The panic and confusion surrounding coronavirus is effecting our global economy and methodically impacting every industry, including advertising. Unprecedented large scale quarantines, school and workplace closures, and general avoidance of social gatherings are causing people to alter their daily lives which affects how they interact with products and ultimately spend their money. This, in turn, […]
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Influencer Fraud: Spot a Fraud Before It Costs You

  • Posted by Emily Oman
  • On March 3, 2020
  • 0 Comments
“Influencer” was the buzzword of 2019. Everyone either was an influencer, purchased a product endorsed by an influencer, or dedicated ad spend towards influencer marketing. Influencer marketing has become a key part of many consumer brands’ promotional strategies as it is considered more authentic to digital audiences, especially among Millennial and Gen Z demographics, than […]
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Podcast Power: Should You Add Podcasting To Your Strategy?

  • Posted by Emily Oman
  • On February 11, 2020
  • 0 Comments
Podcasts have nearly closed the gap between local and special interest radio broadcasts. With the unique ability to explore any area of interest in great depth and make it available to the world, even the most obscure topics amass dedicated fans across the globe. You can stream episodes at home (possibly even at work too!), […]
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New Year, New Strategy: Why You Need A Digital Audit

  • Posted by Emily Oman
  • On January 10, 2020
  • 0 Comments
We’re a few weeks into a new decade and that has us thinking: strategy. New year, new plan, right? Q1 is a great time to look over last year’s marketing initiatives, campaigns, total spend, etc. and take stock of what worked and what didn’t. If you’re seeing trends that skew toward underwhelming, it’s a good […]
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