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Introducing Our 2019 Summer Interns

  • Posted by Mittcom
  • On July 18, 2019
  • 0 Comments
Summer is here and that means interns are back at Mittcom! Being an intern at Mittcom is different: there are no demeaning coffee runs or endless stacks of paperwork to file. We are happy to have four-time Mittcom intern Shae Jackson back this year and excited to welcome Kerry Luiso into the creative fray. Read […]
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In-Car Screens and the Future of Display Ads

  • Posted by Andrew Thorp
  • On July 3, 2019
  • 0 Comments
In-car display ads have the potential to reach nearly 80 million consumers In 1986, Buick released a revolutionary piece of technology, the Graphic Control Center (GCC) in their newest model, the Buick Riviera. The GCC was a full color, touch-enabled screen placed into the dash of the vehicle, working as both a control system and […]
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The Importance of Logos & Watermarks in Brand Presentation

  • Posted by Emily Oman
  • On June 4, 2019
  • 0 Comments
With over two billion images posted to social media each day (seriously!), it’s hard to stand out and get noticed; doubly hard if you’re a business seeking to increase awareness while protecting the integrity of your brand. Without a clear and consistent way of claiming ownership over published imagery, your great content is getting lost […]
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Influencer Marketing in 4 Steps

  • Posted by Amishi Sindhwani
  • On April 24, 2019
  • 0 Comments
What is Influencer Marketing? Influencer Marketing (IM) is when brands collaborate with people who have high-impact conversations with that brand’s target audience, on a digital or social media platform. An influencer may be a photographer on Twitter, a relationship guru on Facebook, a tech reviewer on YouTube, or a bread facer on Instagram. Yeah, that’s […]
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Zen & The Art of Universal Inbox

  • Posted by Mittcom
  • On August 17, 2018
  • 0 Comments
“Millennials”. Either your ears perked up & I’ve got your attention, or you felt a tingle in the hairs on the back of your neck; an involuntary bristle. Defined by conflicting demographics from both credible & questionable sources, just the term millennial is enough to conjure cartoonish dollar sign-shaped eyeballs of profit & steam-puffing ears […]
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The Importance Of Great Story Telling

  • Posted by Mittcom
  • On July 16, 2018
  • 0 Comments
Something is rotten in the state of advertising. A slow, steady democratization has taken place. Brought about by the Googles & Facebooks of the world, open access to advertising platforms, unprecedented data about audience demographics & performance metrics, and right of entry to previously-guarded marketing channels have brought with them shock, denial, anger, bargaining…do you […]
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What You Need to Know About Changes on Facebook

  • Posted by Mittcom
  • On April 18, 2018
  • 0 Comments
Spring (it is Spring, right?) is the season for change. As such, Facebook – the bastion of customer-centric targeting – is making like a good Bob Dylan song.. In the past weeks, we’ve seen the platform come under fire for privacy breaches, questionable data practice, and a general disregard for the welfare of its users’ […]
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Integration Is Not An Innovation

  • Posted by Mittcom
  • On March 23, 2018
  • 0 Comments
Across the conference table of every brand, everyone is having the same conversation. And they are all missing the point. Under the guise of “new puppy syndrome” (a.k.a. whatever shiny new platform, ad unit, measurement tool, blah blah blah… that has been released into the wild), brands have mistaken spurts as sustained, scalable growth. Every […]
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How The Best Travel Brands Engage on Social Media

  • Posted by Mittcom
  • On July 12, 2017
  • 0 Comments
Unlike its precursors in the marketing mix, social media cultivates dialogue between brands and their consumers. This offers an unprecedented opportunity to connect with consumers at the three key stages of their relationship with travel brands: anticipation, experience, and recollection. Let’s examine each. Anticipation As travelers plan their journey, they are awash in a sea […]
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