Content Marketing in the Bottom Funnel (You Made It!)

  • Posted by Mittcom
  • On September 29, 2020
  • 0 Comments
  • content, digital marketing, marketing, series
The big goal at the funnel’s top is to make prospects aware of their problem and realize that their problem has a solution–your brand or product. Unfortunately, top funnel is where most organizations concentrate their content marketing efforts. Savvy marketers know that they can move potential customers from awareness to evaluation to purchase by putting […]
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Content Strategy in the Middle Funnel

  • Posted by Mittcom
  • On September 2, 2020
  • 0 Comments
  • content, digital marketing, marketing, series
It’s been said that content is king. While there’s no higher power in terms of engagement, brands often forget the importance of promoting their content – most people don’t find content by mistake or accidentally. Every piece of content needs a promotion strategy that combines paid, owned, and earned media.  Let’s discover how content goes […]
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What is Content Marketing?

  • Posted by Mittcom
  • On August 3, 2020
  • 0 Comments
  • content, digital marketing, marketing, series
It’d be nice if every person that visited your website converted, right? Unfortunately, it’s more complicated than ever to convince someone to take action. The average customer engages with 3-5 pieces of content before making a decision! Offering quality content during the first stage of the buying journey (the top of the funnel) is essential […]
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The Role of E-commerce in a Post-COVID World

  • Posted by Mittcom
  • On June 16, 2020
  • 0 Comments
Stores may be reopening across the country, but that doesn’t mean brands should pull back on e-commerce. The sudden arrival of the Novel Coronavirus has caused many brands to fast track their online shopping capabilities, making e-commerce a necessity for millions of businesses who may not have had online selling in their plans before COVID-19.  […]
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Four Steps For a Successful Reopening

  • Posted by Emily Oman
  • On May 27, 2020
  • 0 Comments
Many states around the country are in the beginning stages of reopening non-essential businesses after months of restrictions. No one knows exactly what normal will look like after COVID-19, but it’s reasonable to assume that “business as usual” will be anything but usual. Companies are heading into uncharted territory and that means a well-defined marketing […]
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Four Ways Businesses Can Succeed in 2020

  • Posted by Emily Oman
  • On April 23, 2020
  • 0 Comments
Businesses in nearly every category have experienced some drop in revenue, facing a future that will look different than anyone expected just four weeks ago. Consumer behaviors will change dramatically, influenced by many weeks of staying indoors, online shopping, working from home, and not working at all. Yet, people are resilient. Throughout history, people have […]
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No Trade Show, No Problem: Pivot Strategies to Reach B2B Audiences Online

  • Posted by Emily Oman
  • On April 6, 2020
  • 0 Comments
Trade shows, conferences, and other large-scale events are feeling the effects of COVID-19. Many have been outright canceled, and some have moved online. Brands and marketing managers have seen vast sources of revenue and lead-generation possibilities disappear with each new cancellation. However, this shift shouldn’t cause panic. Given that some companies allocate the most substantial […]
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Audit Your Spend & Optimize For Post-Quarantine

  • Posted by Emily Oman
  • On March 30, 2020
  • 0 Comments
Earlier this year, we wrote a blog about how digital audits help businesses meet and exceed strategic goals. While that remains true, the coronavirus pandemic has caused such an upheaval that we thought it’d be helpful to approach the idea of a digital audit with current events in mind. Let’s discuss why now – especially […]
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It’s Time to Launch Your Amazon Store

  • Posted by Emily Oman
  • On March 25, 2020
  • 0 Comments
If you’ve been thinking about investing in your e-commerce and/or direct to consumer business, now is the time. If you’ve been waiting to launch your Amazon store, now is the time.  Selling online, and on Amazon, in particular, is an easy, cost-effective way to reach consumers. In uncertain times such as these, online shopping is […]
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Today, Keeping Your Doors Open Means Keeping Your Mind Open

  • Posted by Emily Oman
  • On March 19, 2020
  • 0 Comments
Now Is The Time To Boost Your Digital Ad Spend Digital media has begun to feel the invasive and pervasive effects of coronavirus. In the past week alone, hundreds of thousands of consumers have been forced indoors to curtail the spread of COVID-19. With hope for recovery on the horizon, families are spending more time […]
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