Mittcom & The Future of Retail Marketing

Advertising is the lifeblood of modern business. Brands need to balance their brick-and-mortar and online presence to reach the highest percentage of their target audience and boost conversions. While trying to promote regional branding and stay ahead of the ever-changing algorithms of e-commerce marketplaces, retailers find it challenging to maintain focus on their main business …

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Join Our Team. Mittcom is Now Hiring!

We’re looking for talent! Mittcom is actively seeking candidates to fill the in-house agency roles below. Feel free to share this opportunity with others! Interested? Email CVs and resumes to sbernstein@mittcom.com    SVP, Digital & Social Media Description:  Reporting to the CEO, the SVP, Digital & Social Media is a digital native who excels at …

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Despite Supply Chain Issues, Now Is Still a  Great Time To Advertise

Supply Chain Issues Global supply chains slowed to a crawl in 2021 due to the ongoing fallout from the Covid-19 pandemic. Since 2020, many workers have had to miss work due to Covid-19 infections, which led to staff shortages. Here at the tail end of 2022, labor shortages have remained. Labor data still shows a …

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Marketing in a Recession

Recessions can severely affect a business’s bottom line and its survival. However, all businesses are not equally affected by a recession. Some businesses view recessions as opportunities for growth and invest aggressively to establish their advantage over their weaker competitors, whereas others cut back, waiting for the recession to pass. The good news for businesses …

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5 Signs You Need to Hire an Ad Agency

Outsourcing your marketing efforts can be daunting. After all, you are entering a partnership to improve the ROI of your content. Finding a match for your business’s specific needs means you have to do some research initially, but the payoff has excellent potential.  If you’re looking to hire an ad agency, you may be wondering …

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TikTok Privacy

TikTok & Privacy, Should You Be Worried?

TikTok has become the subject of widespread paranoia thanks to recent bombshell reporting by BuzzFeed News illustrating critics’ concerns about the vulnerability of TikTok user data. “Everything is seen in China,” said a TikTok’s Trust and Safety department member in a September 2021 meeting, Buzzfeed reported. This seems to contradict TikTok executives’ previous testimony claiming …

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ecommerce

E-Commerce Predictions in 2022 & Beyond

If you’re hoping to increase online sales, drive more traffic, and convert that traffic into customers, it’s vital to understand the latest marketing trends. Before pandemic lockdowns, shopping behavior was equally split between in-store and online. However, consumers have adapted to a new way of shopping post-pandemic, with 70% purchasing more than usual and over …

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marketing trends

5 Marketing Trends to Watch in 2022

The unpredictable (and downright volatile) years of 2020 & 2021 are behind us. So, as we head into Q2, let’s look at the future marketing trends to watch out for in 2022. What developments will shape the way we create and publish content? How will audiences consume content? We know that staying on top of …

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Social Media Engagement

5 Effective Ways to Drive Engagement

Social media was a fun, easy way to connect with friends and family in the early days. It has since evolved into a global industry and powerful marketing tool. According to Statista, in 2021, 91.9 percent of U.S. marketers in companies larger than 100 employees were expected to use social media for marketing purposes. In …

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TikTok for Business: A Step-by-Step Guide

Fast Facts: TikTok is the perfect medium if you want to reach Millenials and Gen Z-ers, as the bulk of its users are under the age of 29.  TikTok is currently the 3rd largest social media platform with 800 million monthly users.   TikTok allows users to create short videos with filters, voiceovers, soundtracks, and other …

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