Media

Mittcom & The Future of Retail Marketing

Advertising is the lifeblood of modern business. Brands need to balance their brick-and-mortar and online presence to reach the highest percentage of their target audience and boost conversions. While trying to promote regional branding and stay ahead of the ever-changing algorithms of e-commerce marketplaces, retailers find it challenging to maintain focus on their main business …

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partnership

Brand Partnerships: When to Swipe Right

The past five years have seen a shift in the marketing mindset from sponsorship to partnership. Until now, relationships between brands and partners were very transactional. Brands controlled the messaging and the activation. Partners had little or no control over the content; their role was limited to attaching their name or endorsement to a brand …

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Audit Workbook

Free Social Media Audit Workbook

When was the last time you did a social media audit? We recommend going over social initiatives every few months to take stock of what’s working and what’s not. If you’re seeing trends that skew toward underwhelming, it’s a good idea to perform a social media audit before deploying your next campaign.  A social media …

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Mittcom podcast studio

Now Podcasting at Studio 550

Podcasts exploded in popularity during the pandemic. And they’re here to stay. Weekly listenership has more than doubled since 2016 with consumers gobbling up content at breakneck speed. Savvy podcasters and marketers know it. According to a study from Business Insider, US podcast ad spending will surpass $1 billion in 2021 and reach $1.61 billion …

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Is TikTok Right For Your Brand?

But what exactly is it? A way to practice lip-synching mashed up with dance challenges for the Gen Z set? On the surface level, yes. But dig a little deeper, and you’ll discover that TikTok has unlimited potential for a wide range of demographics and even businesses.  Similar to Vine and Musical.ly, TikTok is an …

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Take Our Hub & Spoke Model for a Spin

Is your eCommerce site providing the best user and brand experience? Mittcom employs a “hub and spoke” model that puts your website at the center of our strategy. The spokes—video, social media, email marketing, etc.—all become methods of qualifying and driving traffic. We’ll identify the right audience, right strategy, and right content to complete the …

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Four Ways Businesses Can Succeed in 2020

Businesses in nearly every category have experienced some drop in revenue, facing a future that will look different than anyone expected just four weeks ago. Consumer behaviors will change dramatically, influenced by many weeks of staying indoors, online shopping, working from home, and not working at all. Yet, people are resilient. Throughout history, people have …

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Today, Keeping Your Doors Open Means Keeping Your Mind Open

Now Is The Time To Boost Your Digital Ad Spend Digital media has begun to feel the invasive and pervasive effects of coronavirus. In the past week alone, hundreds of thousands of consumers have been forced indoors to curtail the spread of COVID-19. With hope for recovery on the horizon, families are spending more time …

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