Influencer Fraud: Spot a Fraud Before It Costs You

“Influencer” was the buzzword of 2019. Everyone either was an influencer, purchased a product endorsed by an influencer, or dedicated ad spend towards influencer marketing. Influencer marketing has become a key part of many consumer brands’ promotional strategies as it is considered more authentic to digital audiences, especially among Millennial and Gen Z demographics, than …

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Podcast Power: Should You Add Podcasting To Your Strategy?

Podcasts have nearly closed the gap between local and special interest radio broadcasts. With the unique ability to explore any area of interest in great depth and make it available to the world, even the most obscure topics amass dedicated fans across the globe. You can stream episodes at home (possibly even at work too!), …

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How Weather Influences Consumer Behavior

Ever get an email like the one pictured below and think, how did they know it was raining?! Hmm… ordering in does sound better than going outside… orders chicken noodle soup for delivery ASAP. This clever ad utilizes what marketers call weather-based advertising.  Weather-based advertising relies on triggers that are directly connected to a change …

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Social Media Explained: 2019 Edition

The Mittcom Digital Team is getting into the Halloween spirit, so we decided to update our annual infographic with a theme sure to give Halloween candy enthusiasts a sugar rush. Like what you see? Email us at trickortreat@mittcom.com.

Integrating Paid Search and Social

2020 is almost here! In the increasingly-connected digital ecosystem, that means your marketing channels need to be increasingly-integrated. Traditional media, out-of-home, digital, social – they all need to work together in order to efficiently spend your budget, and optimize around reach, frequency, and conversion. Among all these channels, paid search and paid social are two …

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