Social Media Marketing

Influencer Fraud: Spot a Fraud Before It Costs You

“Influencer” was the buzzword of 2019. Everyone either was an influencer, purchased a product endorsed by an influencer, or dedicated ad spend towards influencer marketing. Influencer marketing has become a key part of many consumer brands’ promotional strategies as it is considered more authentic to digital audiences, especially among Millennial and Gen Z demographics, than

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Integrating Paid Search and Social

2020 is almost here! In the increasingly-connected digital ecosystem, that means your marketing channels need to be increasingly-integrated. Traditional media, out-of-home, digital, social – they all need to work together in order to efficiently spend your budget, and optimize around reach, frequency, and conversion. Among all these channels, paid search and paid social are two

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