Spring (it is Spring, right?) is the season for change. As such, Facebook – the bastion of customer-centric targeting – is making like a good Bob Dylan song.. In the past weeks, we’ve seen the platform come under fire for privacy breaches, questionable data practice, and a general disregard for the welfare of its users’ …
Across the conference table of every brand, everyone is having the same conversation. And they are all missing the point. Under the guise of “new puppy syndrome” (a.k.a. whatever shiny new platform, ad unit, measurement tool, blah blah blah… that has been released into the wild), brands have mistaken spurts as sustained, scalable growth. Every …
Unlike its precursors in the marketing mix, social media cultivates dialogue between brands and their consumers. This offers an unprecedented opportunity to connect with consumers at the three key stages of their relationship with travel brands: anticipation, experience, and recollection. Let’s examine each. Anticipation As travelers plan their journey, they are awash in a sea …
How The Best Travel Brands Engage on Social Media Read More »
Here are three questions to ask, to keep your work focused: 1. What is the business result we seek to achieve? At the end of a month (or campaign, or flight, etc.) rather than feel as though you’ve done a bunch of stuff, it’s crucial to track actions against an agreed-upon goal. If you’re a …
The media landscape is always changing, but nowhere do we see it more dramatically than right now in the digital shift to mobile. If you think mobile is another alternative to consider, Mittcom would to open your eyes. Mobile is taking over. So you need to get it right. But don’t take our word for …
FOCUSED MARKETING IN A DISRUPTED ENVIRONMENT The non-stop introductions of new digital, mobile and social “things” and the evolving consumer attitudes and behaviors toward the media have created a fractionalized and confusing environment for marketers. It seems every year we see a new generation of “experts” knocking on our doors with new “solutions” and analytics …
Retail Marketers Need to Think Inside, Outside and All Around the Box The appeal of buying with a click is obvious. And the power of mobile applications to accelerate gratification is pretty easy to see as well. But there’s much more to it if you expand your vision. Even Amazon, the Grinch who stole Christmas …
Instant Gratification. It’s not just for children anymore. Read More »
Graphic design is the magic behind the message – the colors, typeface, and imagery that bring an idea to life. Today, maximizing attention and impact requires a combination of technical skill, creative insight and an eye to the latest design trends. Here are a few design opportunities I see. Color bias Pantone has released their …
DESIGN: NEW LINES OF THOUGHTDeborah Delany, Director of Design Read More »
The beauty of creative is ultimately in the eye of the client. Some love adherence to best practices. “Do what’s worked in the past.” Others insist “if we’re doing the same thing, we have no advantage” and strive for work that redefines the category…that bests the best practices. But we all want “better” results. The …
CREATIVE: THE CHAINS ARE OFF Jeff Billig, Creative Director Read More »
Consumer traffic is more internet-driven than ever before, and “active” messaging has become a vital part of any integrated marketing strategy. Incorporating video into channels like YouTube and Facebook now offers real opportunities for creative storytelling and impact without the big budget. But video, in and of itself, doesn’t guarantee audience. Today’s videos need to …
PRODUCTION: VISUALIZING THE FUTUREJonathan Amerikaner, Director of Video Production Read More »
