Social media was a fun, easy way to connect with friends and family in the early days. It has since evolved into a global industry and powerful marketing tool. According to Statista, in 2021, 91.9 percent of U.S. marketers in companies larger than 100 employees were expected to use social media for marketing purposes. In …
Stores may be reopening across the country, but that doesn’t mean brands should pull back on e-commerce. The sudden arrival of the Novel Coronavirus has caused many brands to fast track their online shopping capabilities, making e-commerce a necessity for millions of businesses who may not have had online selling in their plans before COVID-19. …
Businesses in nearly every category have experienced some drop in revenue, facing a future that will look different than anyone expected just four weeks ago. Consumer behaviors will change dramatically, influenced by many weeks of staying indoors, online shopping, working from home, and not working at all. Yet, people are resilient. Throughout history, people have …
2020 is almost here! In the increasingly-connected digital ecosystem, that means your marketing channels need to be increasingly-integrated. Traditional media, out-of-home, digital, social – they all need to work together in order to efficiently spend your budget, and optimize around reach, frequency, and conversion. Among all these channels, paid search and paid social are two …
You should add Tumblr to your Social Media Marketing strategy if you’re trying to reach a new audience with creative content. It appeals to a younger demographic that enjoys sharing content rather than creating it, so why not give your business a chance to go viral? There are 194.6 million blogs on Tumblr, as well …
A/B split testing is the foundation for all direct response marketing and the tools available to paid search marketers make this channel especially appealing. Creating a test takes just seconds and can yield big gains in account performance. Unfortunately, while these tests are easy to run, running them well can be challenging. Here are 3 …
Google’s latest upgrade to AdWords, “AdWords Enhanced Campaigns,” alters the way that campaigns are managed across multiple devices. Google has recognized that users are “multi-screeners,” meaning that, or “media time,” is being spent in front of multiple screens, simultaneously including mobile, tablet, laptop and television. This makes it challenging to recognize one device from another. …
AdWords Enhanced Campaigns: Google Continues their Pledge to Relevance Read More »
Timing is crucial in converting with Google AdWords at a minimum cost. The majority of campaigns quickly develop converting trends throughout different times of the day and day of the week. What happens is a unique “window of opportunity,” this is achieved. The timing in which Google AdWords Campaigns run is crucial to succeeding with the …
Before BING Ads and Google Ad Words management, there was Yahoo Sponsored Search (YSS). For veteran Boston Pay per Click marketers and digital advertisers worldwide, all that changed with the merger of YSS and MSN a few years back. I feel old saying this, but I remember when Yahoo meant something, and was a really …
Following the launch of your Google AdWords Display Campaign, it is regular practice to go back and optimize it in about 2-3 weeks. You should be checking on performance daily. By two weeks there should be a large amount of data about your customers. For example, if an ad group is converting very well, move …
Reviewing Your Google AdWords Display Campaign for Optimization Purpose Read More »
