Earlier this year, we wrote a blog about how digital audits help businesses meet and exceed strategic goals. While that remains true, the coronavirus pandemic has caused such an upheaval that we thought it’d be helpful to approach the idea of a digital audit with current events in mind. Let’s discuss why now – especially […]
Audit Your Spend & Optimize For Post-Quarantine Read More »
“Influencer” was the buzzword of 2019. Everyone either was an influencer, purchased a product endorsed by an influencer, or dedicated ad spend towards influencer marketing. Influencer marketing has become a key part of many consumer brands’ promotional strategies as it is considered more authentic to digital audiences, especially among Millennial and Gen Z demographics, than
Influencer Fraud: Spot a Fraud Before It Costs You Read More »
We believe in the business benefits of social media; it works and your brand needs to do it. However, social media sometimes gets a bad rap when held under the microscope of our daily lives. Facebook, Instagram, Twitter, Snapchat and TikTok are said to cause loneliness, depression, and selfishness. While we’re big believers in the
3 Times Social Media Did Good in 2019 Read More »
2020 is almost here! In the increasingly-connected digital ecosystem, that means your marketing channels need to be increasingly-integrated. Traditional media, out-of-home, digital, social – they all need to work together in order to efficiently spend your budget, and optimize around reach, frequency, and conversion. Among all these channels, paid search and paid social are two
Integrating Paid Search and Social Read More »
What is Influencer Marketing? Influencer Marketing (IM) is when brands collaborate with people who have high-impact conversations with that brand’s target audience, on a digital or social media platform. An influencer may be a photographer on Twitter, a relationship guru on Facebook, a tech reviewer on YouTube, or a bread facer on Instagram. Yeah, that’s
Influencer Marketing in 4 Steps Read More »
Twitter’s engagement and active users grow every day, so it can be a great platform for Social Media Marketing initiatives. The average Twitter user spends 170 minutes per month on the site. With such highly engaged users, you can see huge returns if you are marketing to them effectively. In this article, I’m going to explain
5 Ways to Use Twitter to Find New Customers Read More »
You should add Tumblr to your Social Media Marketing strategy if you’re trying to reach a new audience with creative content. It appeals to a younger demographic that enjoys sharing content rather than creating it, so why not give your business a chance to go viral? There are 194.6 million blogs on Tumblr, as well
5 Tips on Using Tumblr for Business Read More »
The advent of Twitter brought with it the infamous # symbol—pronounced “hashtag”. Meant to link tweets in which user’s tagged specific key phrases, the hashtag helped Twitter develop and expand. Today, almost everyone recognizes the term hashtag, but does your business really know how to use it? Here are a few ways to optimize your
Hashtag Habits: How to do it Right Read More »
You’ve probably seen a meme before, even if you didn’t know what it was called. Before we dive into why it could be useful for marketing purposes, lets gain a basic understanding of this internet phenomenon. There are two types of memes Photo memes are pictures in which a person is imitating a famous pose
Meme Marketing’s Upside Potential Read More »
