BYTES OF BRILLIANCE

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How to Custom Schedule AdWords Campaigns

February 6, 2013

Timing is crucial in converting with Google AdWords at a minimum cost. The majority of campaigns quickly develop converting trends throughout different times of the day and day of the …

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How Obstacle Races Achieve Success Through Social Media

February 6, 2013

Before 2010, the idea of running through mud, fire, ice-cold water and 10,000 volts electricity was just an image that came up when people talked about the training of specialized …

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The Facebook Card: The Gift that keeps on Giving?

February 1, 2013

Do we now have a one-stop-shop for gift giving? It appears that Facebook may have just created that solution. Facebook announced today the roll out of their new Facebook Card. …

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CHANGING THE TELEVISION  ECOSYSTEM

January 23, 2013

We all know that social TV is the wave of the future when it comes to viewers engaging with television content…..but until now, none of the big industry players have …

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Social Media In Search   Results: Bing Ads 5x More Facebook Content On  Its Social Sidebar

January 22, 2013

Bing has officially rolled out with a socially enhanced sidebar to their search engine. It’s a new streamlined design which makes it easier to find people who are relevant to …

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Could The New Facebook Nearby Feature Become A Game Changer For Local Search?

December 26, 2012

Facebook recently announced Nearby, a new local business discovery feature for IOS and Android that challenges Foursquare and Yelp. The new app makes it easier to discover everything from restaurants …

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#Instascam or Instagram? Changes to Privacy and Terms of Service Cause Uproar

December 20, 2012

The other day, Instagram the popular photo-sharing social network, announced changes to its privacy and terms of service that put its users in an uproar. One of the major updates …

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Yahoo's New Cost-Per-Lead Advertising

December 19, 2012

Before BING Ads and Google Ad Words management, there was Yahoo Sponsored Search (YSS).  For veteran Boston Pay per Click marketers and digital advertisers worldwide, all that changed with the …

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Reviewing Your Google AdWords Display Campaign for Optimization Purpose

December 18, 2012

Following the launch of your Google AdWords Display Campaign, it is regular practice to go back and optimize it in about 2-3 weeks. You should be checking on performance daily.  …

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