Local SEO: A Good Investment
Investing in Local Search Engine Optimization in Boston, MA could be a very wise advertising decision in 2013 if you want to grow your company. When you choose a Boston …
BYTES OF BRILLIANCE
The Second Screen Evolution
As if watching TV, while talking on your land line, and cooking dinner wasn’t enough multitasking, now we have the SECOND SCREEN to add another layer of distraction to the …
Emerald : 2013 Pantone Color Of The Year
As you may or may not know… Pantone officially deemed Emerald as 2013′s Color of the Year, citing its ability to offer “clarity, renewal and rejuvenation.” The hue will replace …
AdWords Enhanced Campaigns: Google Continues their Pledge to Relevance
Google’s latest upgrade to AdWords, “AdWords Enhanced Campaigns,” alters the way that campaigns are managed across multiple devices. Google has recognized that users are “multi-screeners,” meaning that, or “media time,” …
My Ad for Downton Abbey
Am I a heretic to admit that my favorite TV show is on a network that favors fundraising, pledge drives and telethons over advertising as we know it. Am I …
Reality TV is NOT a fad
Dancing with the Stars, Biggest Loser, The Real Housewives, Keeping Up With The Kardasians, Auction Hunters, Celebrity Apprentice and of course any reality cooking show is watched in my home. …
Stop, Collaborate, and Listen: The Client-Agency Relationship
Client-agency relationships are delicate. Like any relationship, communication, respect and trust are key. Working together on a brand should be a collaborative effort. At Mittcom, we live and breathe advertising, …