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Could The New Facebook Nearby Feature Become A Game Changer For Local Search?

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Facebook recently announced Nearby, a new local business discovery feature for IOS and Android that challenges Foursquare and Yelp. The new app makes it easier to discover everything from restaurants to shopping based on the Likes, recommendations and check-ins from your personal network and others. Given that each month 250 million Facebook users tag posts …

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#Instascam or Instagram? Changes to Privacy and Terms of Service Cause Uproar

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The other day, Instagram the popular photo-sharing social network, announced changes to its privacy and terms of service that put its users in an uproar. One of the major updates that enraged users was Instagram’s ability to sell your photos without paying you…or better yet, didn’t even have to tell you that your photo was …

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Yahoo's New Cost-Per-Lead Advertising

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Before BING Ads and Google Ad Words management, there was Yahoo Sponsored Search (YSS).  For veteran Boston Pay per Click marketers and digital advertisers worldwide, all that changed with the merger of YSS and MSN a few years back. I feel old saying this, but I remember when Yahoo meant something, and was a really …

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Reviewing Your Google AdWords Display Campaign for Optimization Purpose

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Following the launch of your Google AdWords Display Campaign, it is regular practice to go back and optimize it in about 2-3 weeks. You should be checking on performance daily.  By two weeks there should be a large amount of data about your customers. For example, if an ad group is converting very well, move …

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Planning a Google AdWords Display Campaign

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Planning a Google AdWords Display Campaign requires five main stages, identification of goals, finding target audience, ad creation, budget and bid setting and understanding management tools and features. Careful planning of what you want to achieve, what your success metrics may be, and what message you want consumers to take away are all key to …

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How to Improve Your Social Media Marketing with Google Analytics

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It’s not just about likes, shares and comments. Have you ever wondered how much traffic a certain Facebook post or Tweet sent to your website? There are plenty of tools out there that will allow you to see referral traffic but fail to tell you the specifics of what post(s) drove that traffic. Figuring out …

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Display Network Google Ad Words Service

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Display advertising is a highly effective way of advertising, whether it is for branding purpose, or direct response. By not engaging display into your marketing plan, while providing Google Ad Words service, you can potentially lose consumers who are in need of additional influence. Unlike any other form of internet marketing, display can target every …

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Social Networks Battle for the Lead

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Marketers continuously try to figure out the best ways to advertise for their clients. It’s no secret that one of the most beneficial and efficient ways of marketing is through social media. Facebook, the leader of the social media trend, continues to reign over all the other social media tools. However, how much longer will …

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Reputation Management: The 3-A's

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I woke up this morning and came into work with a smile on my face and the usual chip on my shoulder ready to take on the world when a fellow employee came up to me and said, “Hey, did you hear about how this restaurant is responding to a customer’s complaint?” I replied, “No, …

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