Reputation Management: The 3-A's

I woke up this morning and came into work with a smile on my face and the usual chip on my shoulder ready to take on the world when a fellow employee came up to me and said, “Hey, did you hear about how this restaurant is responding to a customer’s complaint?” I replied, “No, …

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Facebook cuts page posts reach in half

During the past few weeks, I have noticed an unsettling Facebook trend. It seems as though they have sliced the reach of brands’ Facebook page posts in half. I thought I was going mad until a study from EdgeRank verified my observation when they analyzed 3,000 Facebook pages that showed a 20% drop in post …

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Ten November Tips for Pay Per Click Marketing

10. Create Tight Themed Ad Groups – Consider Ad Groups that are very specific in regards to text ad and keyword similarity. For example, a Honda Auto Dealership selling new Civics would have separate ad groups for “2013 Honda Civic DX,” “2013 Honda Civic EX,” and “2013 Honda Civic LX.” This will allow the text …

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Link Earning : Directly earn links with great content

It’s true — everybody wants to build links to their website in order to increase their authority and credibility to search engines. Until Google’s Penguin update, a lot of link building was obtainable through buying and placing links. However, the times are changing and many old link building strategies are starting to become futile as …

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Introducing The New Link Building : Link Earning

I just finished watching a video posted by SEOmoz CEO Rand Fishkin titled,  “The Death of Link Building and the Rebirth of Link Earning“. The title alone is enough to make any SEO person do a double take. He discusses how “old” link building practices may be ineffective, better yet, Google might actually be penalizing …

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The Alt Attribute : One Of The Most Commonly Overlooked SEO tactics

  With the rise of visuals in social media, it’s becoming more and more important for brands to make sure their images are optimized for SEO. Unfortunately, one of the most commonly overlooked SEO tactics is the usage of the alt attribute. Ignoring this feature can result in a huge lost opportunity for better rankings …

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How Does Social Media Affect My SEO Rankings?

Every day we see more social networks popping up. Tweet this, Share that, Stumble-Tumble everything… it’s enough to make your head spin. You probably wonder, is it really worth it? Should I try to keep up with all of these social networks? The short answer is yes. Even with Facebook stock still under $20 a …

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Google AuthorRank: the new SEO sheriff in town

Now is a better time than ever to be a content marketer, and part of reason is because of Google’s AuthorRank. We are all-too-aware of the vast amount of content circulating the web and the difficulties associated with standing out amongst the competition in search results. For this reason, content marketers are constantly researching new …

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