The Facebook “Want” Button

According to Webster, “to want” is to have a desire or wish to possess or do something. In contrast, “to share” is to divide a larger amount into smaller parts or portions among a number of people. As an only child, sharing was not one of my best attributes, and sometimes I struggle with it …

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The Need To Humanize Your Business In Today's Digital World

I hate to break it to you, but the days of controlling your message are dead. Conversations about your product or service are proliferating online, even if you are not listening. Social media is giving people more than a voice; it’s putting them in the driver seat. We are now in the era where people …

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Ten Important August Tips for Pay per Click Marketing

10. Do not ignore mobile PPC for one more second! It is just as important as desktop PPC. Start testing mobile campaigns and landing pages. Don’t rule out click-to-call on the “call ad extension”. 9. Use remarketing, even with text ads. 8. Use multiple ads for A/B testing. Never launch an ad group with just …

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Get on the Right Track w/ Display / Mobile PPC and Conversion Optimization

Are you are on a Pay per Click road to nowhere with no clear strategy or objectives? You will receive equivalent results in return. New options for Pay per Click Marketing become available daily. Not long ago display and mobile advertising were not even implemented into Paid Search. This market movement creates a need for …

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Mobile Search Marketing

Mobile Search Turns Prospects into Buyers Faster Unlike the more casual surfing that desktop encourages, Mobile Search offers immediate access to information that prompts spontaneous buying decisions. Big ticket items like hotels bookings, for example, used to be scheduled weeks ahead of time. These days, many hotel bookings are made within 24 hours of a …

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SEO for Start-Ups

Are you looking to increase your brand online? Are you having a hard time reaching your local customers? If so, Google recently released a 10-minute video that provides young businesses ideas, tips and suggestions on how to effectively grow your online presence. The video essentially gives you 10 great SEO tips in 10 minutes. We …

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