BYTES OF BRILLIANCE

Planning a Google AdWords Display Campaign

December 12, 2012

Planning a Google AdWords Display Campaign requires five main stages, identification of goals, finding target audience, ad creation, budget and bid setting and understanding management tools and features. Careful planning …

Featured, Paid Search Marketing, Search Engine Marketing

Display Network Google Ad Words Service

December 10, 2012

Display advertising is a highly effective way of advertising, whether it is for branding purpose, or direct response. By not engaging display into your marketing plan, while providing Google Ad …

Social Networks Battle for the Lead

December 7, 2012

Marketers continuously try to figure out the best ways to advertise for their clients. It’s no secret that one of the most beneficial and efficient ways of marketing is through …

Featured,

Social Media and Mobile Devices: Sharing the Holiday Cheer This Shopping Season

November 30, 2012

Smartphones have made shoppers smarter, and social media has made shopping more fun. You can snap and send pictures of the greatest deals to your friends, or upload them to …

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Reputation Management: The 3-A's

November 29, 2012

I woke up this morning and came into work with a smile on my face and the usual chip on my shoulder ready to take on the world when a …

Facebook cuts page posts reach in half

November 21, 2012

During the past few weeks, I have noticed an unsettling Facebook trend. It seems as though they have sliced the reach of brands’ Facebook page posts in half. I thought …

Featured, Paid Search Marketing, Search Engine Marketing

Ten November Tips for Pay Per Click Marketing

November 20, 2012

10. Create Tight Themed Ad Groups – Consider Ad Groups that are very specific in regards to text ad and keyword similarity. For example, a Honda Auto Dealership selling new …

Featured, Search Engine Marketing

Link Earning : Directly earn links with great content

November 8, 2012

It’s true — everybody wants to build links to their website in order to increase their authority and credibility to search engines. Until Google’s Penguin update, a lot of link …

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