social media

How Obstacle Races Achieve Success Through Social Media

Before 2010, the idea of running through mud, fire, ice-cold water and 10,000 volts electricity was just an image that came up when people talked about the training of specialized military units such as the Navy Seals. In 2012, these intense physical events, including Tough Mudder, Warrior Dash and Spartan Race, have become a 150 …

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The Facebook Card: The Gift that keeps on Giving?

Do we now have a one-stop-shop for gift giving? It appears that Facebook may have just created that solution. Facebook announced today the roll out of their new Facebook Card. Yes, it’s real credit card style reusable gift card.   So how does it work? Easy, you will be able to go to some of …

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Ten November Tips for Pay Per Click Marketing

10. Create Tight Themed Ad Groups – Consider Ad Groups that are very specific in regards to text ad and keyword similarity. For example, a Honda Auto Dealership selling new Civics would have separate ad groups for “2013 Honda Civic DX,” “2013 Honda Civic EX,” and “2013 Honda Civic LX.” This will allow the text …

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How Does Social Media Affect My SEO Rankings?

Every day we see more social networks popping up. Tweet this, Share that, Stumble-Tumble everything… it’s enough to make your head spin. You probably wonder, is it really worth it? Should I try to keep up with all of these social networks? The short answer is yes. Even with Facebook stock still under $20 a …

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You don’t have enough time NOT to blog

A lot of businesses say that they don’t have a blog because they just don’t have enough time. I say bologna —  you don’t have enough time NOT to blog. Let me share a few basic reasons why your company should be blogging. Increases website traffic         Blogging is a fantastic way to organically drive customers …

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The Facebook “Want” Button

According to Webster, “to want” is to have a desire or wish to possess or do something. In contrast, “to share” is to divide a larger amount into smaller parts or portions among a number of people. As an only child, sharing was not one of my best attributes, and sometimes I struggle with it …

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The Need To Humanize Your Business In Today's Digital World

I hate to break it to you, but the days of controlling your message are dead. Conversations about your product or service are proliferating online, even if you are not listening. Social media is giving people more than a voice; it’s putting them in the driver seat. We are now in the era where people …

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