When was the last time you did a social media audit? We recommend going over social initiatives every few months to take stock of what’s working and what’s not. If you’re seeing trends that skew toward underwhelming, it’s a good idea to perform a social media audit before deploying your next campaign.
A social media audit is a comprehensive overview of your social media marketing efforts. Audits are helpful to determine whether your business is meeting–and hopefully exceeding– social benchmarks. In our opinion, a thorough audit will look at both digital and business metrics and lay out a clear path to how those metrics can work together more effectively moving forward.
We’ve put together a handy worksheet to help you perform your next (or first!) social media audit. Just fill out the short form to access the fillable and/or printable PDF. And, if you find you need a more comprehensive audit or complete social media overhaul, we’re here to help! Give us a call at 781-247-0730 or send an email to firstname.lastname@example.org