social media

Think Facebook Ads Don’t Work? Think Again.

“I’m not getting any clicks.” “I’m not getting any conversions.” “Should we boost our posts?” “I’m not getting any impressions.” “Why aren’t my ads working?” If you’ve asked yourself any of these questions, you’re not alone. With 2 billion worldwide users and a robust advertising platform, the combined forces of Facebook and Instagram present a …

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Meme Marketing’s Upside Potential

You’ve probably seen a meme before, even if you didn’t know what it was called. Before we dive into why it could be useful for marketing purposes, lets gain a basic understanding of this internet phenomenon. There are two types of memes  Photo memes are pictures in which a person is imitating a famous pose …

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Top 6 New Opportunities for Twitter Marketing

The advent of the Twitter IPO and its welcoming to Wall Street has garnered attention from everyone, especially marketers. Twitter investors expect growth through advertising because they, unlike many of its users, see it as a marketing platform. Twitter has lived its life in the red based on future promises of revenue. Now that the …

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10 Seconds Just Isn't Enough- Introducing Snapchat Stories

Snapchat wants to be your new favorite social media platform. The temporary photo and video sharing app rolled out a cool new feature yesterday with their latest update. The company, founded in 2011, introduced the world to Snapchat Stories with the help of a few up-and-coming brands like Goldroom and Smallpools. This optional feature allows …

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Social  Media  Marketing  Plays A  Crucial Role For Brands

Social Media Marketing plays a crucial role for brands. If you’re asking yourself why, try to think of one successful business that doesn’t have an online presence. Ok, you can stop guessing because you’ll be here for awhile. In the past, simply having a website was enough. Now, just having a website or blog simply …

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Identifying Your Buyer Personas is critical for social selling

With the emergence of social media, the traditional form of advertising has been flipped on its head. In the past advertisers would essentially try and reach as many people as they possibly could. We’ve come to understand that this form of “shouting” is no longer very effective.  The days of broadcasting our sales pitches and …

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How one Company used Social Media to sell Airplanes

Is social Media really an effective strategy to sell expensive products? While the return on investment can sometimes be difficult to measure, social media should not be ignored. Companies who have taken the time to develop active social media sites will surely tell you it is worth the effort. Piper airplane is the perfect example …

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How Can You Use Instagram For Your Small Business?

Today, many companies are using an array of social networking sites in order to create brand awareness and different experiences with their followers – Twitter and Facebook being the most popular. However, we’re starting to see more-and-more businesses hop on the Instagram bandwagon. Why Instagram? Instagram has continued to grow in popularity. If you check …

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Should your business advertise on Facebook?

  A big challenge for a lot of advertisers is determining how allocate their online budgets. Should we advertise just on Twitter, Facebook, Google or all of the above? These are all great questions and I don’t have a specific answer. Every media platform has its own competitive advantages. In order to effectively utilize any …

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TARGET USES SOCIAL MEDIA TO HELP CONSUMERS SAVE

Target is rolling out a series of promotions to bring more customers into their stores nationwide. The program which goes by the name Cartwheel, allows consumers to receive coupons through Facebook. Before claiming these coupons there is a catch! The coupons you claim will automatically be posted to your Facebook news-feed  For now, these deals …

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