Apple has announced a number of changes to the way its devices will interact with third-party apps in 2021. Among those, Apple’s integration with Facebook & Instagram has the potential to disrupt many of the ways brands have been tracking users & targeting ads. Understanding data from potential and current customers is of the utmost […]
WHAT YOU NEED TO DO ABOUT FACEBOOK & IOS 14 CHANGES Read More »
As the world continues to struggle with the effects of the coronavirus pandemic, it is imperative that we prioritize staying healthy and preventing any further spread above all else. But, with the recent introduction of the vaccine into the general population, it’s also time to look to the future with hope and optimism. Businesses everywhere
IT’S TIME TO THINK PAST COVID Read More »
Shopping. For some, the word invokes dread. For others, it recalls fond memories of Sunday afternoons at the local mall with a best friend. Coronavirus and social distancing mandates have contributed to a surge in e-commerce and the subsequent decline of shopping malls. Still, humans are social creatures and miss the interaction of shopping with
The “App” eal of Social Shopping Read More »
Chances are you’ve been in stores that are chaotic, disorganized, and crowded. Of course, you’ve also been in stores that are clean, simple, and easy to navigate. So, where would you rather shop? Probably in the store that cares about its appearance, right? Now, think about those stores as e-commerce websites. The shopper’s experience matters
UX Can Make or Break Your E-commerce Site Read More »
The big goal at the funnel’s top is to make prospects aware of their problem and realize that their problem has a solution–your brand or product. Unfortunately, top funnel is where most organizations concentrate their content marketing efforts. Savvy marketers know that they can move potential customers from awareness to evaluation to purchase by putting
Content Marketing in the Bottom Funnel (You Made It!) Read More »
It’s been said that content is king. While there’s no higher power in terms of engagement, brands often forget the importance of promoting their content – most people don’t find content by mistake or accidentally. Every piece of content needs a promotion strategy that combines paid, owned, and earned media. Let’s discover how content goes
Content Strategy in the Middle Funnel Read More »
It’d be nice if every person that visited your website converted, right? Unfortunately, it’s more complicated than ever to convince someone to take action. The average customer engages with 3-5 pieces of content before making a decision! Offering quality content during the first stage of the buying journey (the top of the funnel) is essential
What is Content Marketing? Read More »
Businesses in nearly every category have experienced some drop in revenue, facing a future that will look different than anyone expected just four weeks ago. Consumer behaviors will change dramatically, influenced by many weeks of staying indoors, online shopping, working from home, and not working at all. Yet, people are resilient. Throughout history, people have
Four Ways Businesses Can Succeed in 2020 Read More »
Trade shows, conferences, and other large-scale events are feeling the effects of COVID-19. Many have been outright canceled, and some have moved online. Brands and marketing managers have seen vast sources of revenue and lead-generation possibilities disappear with each new cancellation. However, this shift shouldn’t cause panic. Given that some companies allocate the most substantial
No Trade Show, No Problem: Pivot Strategies to Reach B2B Audiences Online Read More »
