Businesses in nearly every category have experienced some drop in revenue, facing a future that will look different than anyone expected just four weeks ago. Consumer behaviors will change dramatically, influenced by many weeks of staying indoors, online shopping, working from home, and not working at all. Yet, people are resilient. Throughout history, people have adapted and met challenges head-on with innovation and creativity.
Let’s take a look at a few ways businesses and brands should think about adapting and innovating for a post-COVID world:
Many non-essential companies have had to quickly shift to remote work, unexpectedly thrust into digital-first methods of communication. As working from home will undoubtedly become a more mainstream, desirable, and acceptable way of working, companies must provide ample support and the tools necessary to sustain this method.
Consumers, now used to working remotely, have begun to rely on technology in other aspects of their lives. Whereas people once congregated in conference halls, restaurants, and concert venues, they are now assembling online in live streams, social media groups, and in video conferencing platforms. Businesses need to pivot their strategies to be where their customers are.
Adapt to the Digital Ecosystem
Even if things were to rebound 100%, the global pandemic is imprinted on our collective psyches. Consumers will return to a new normal after quarantines are lifted and will be understandably cautious for the immediate future. Brands and businesses should strive to be sensitive and offer value to their customers beyond the typical sales proposition. Companies need to be proactive in adopting new initiatives and willing to try new things in order to succeed in the new digital-first ecosystem.
Plan For The Future
Exciting changes will play out after this public health emergency is behind us. Where will your business be? Don’t wait until the last minute to align your brand’s new and improved strategy with post-COVID values. We predict a shift in the way consumers seek out and assimilate information, purchase merchandise, and hire services in a post-COVID world.
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