TikTok for Business: A Step-by-Step Guide
Fast Facts: TikTok is the perfect medium if you want to reach Millenials and Gen Z-ers, as the bulk of its users are under the age of 29. TikTok is …
BYTES OF BRILLIANCE
What The * Is A Metaverse?
Chances are you’ve heard the word “metaverse” popping up in mainstream media and general conversation in recent months. Meta’s creator, Facebook, has even rebranded itself with the “Meta” moniker in …
Tips for Successful Social Community Management
Managing an online community may be one of the most important things you do for your business or brand. If you’ve never embarked on this path, it can be equal …
End of the Year Review: Apple’s ATT Update
It’s been about eight months since Apple released its controversial “App Tracking Transparency (ATT)” update. With 2022 on the horizon, let’s take a look at how the privacy requirement has …
Q4 & the Global Shipping Crisis
It seems like holiday promotions start earlier every year. This year, it’s actually a necessity. Why? Shipping delays and supply chain woes. As Q4 draws nearer, the ongoing pandemic is …
eCommerce by the Numbers
Thirty years ago, it was almost impossible to imagine the internet as we know it today. What will the next thirty years look like? When you see the current data …
Download Our Content Marketing Guide
According to analysts from Technavio, the content marketing industry is projected to be worth $412.88 billion in 2021. The purpose of content marketing is to create and share relevant written, …
Brand Partnerships: When to Swipe Right
The past five years have seen a shift in the marketing mindset from sponsorship to partnership. Until now, relationships between brands and partners were very transactional. Brands controlled the messaging …
Build Your E-Commerce Business on Amazon
The pandemic has forced years of digital commerce transformation into just a few months. In addition, quarantines and social distancing rules have shifted expectations around communication and shopping behaviors, necessitating …