What is Content Marketing?

It’d be nice if every person that visited your website converted, right? Unfortunately, it’s more complicated than ever to convince someone to take action. The average customer engages with 3-5 pieces of content before making a decision! Offering quality content during the first stage of the buying journey (the top of the funnel) is essential …

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The Role of E-commerce in a Post-COVID World

Stores may be reopening across the country, but that doesn’t mean brands should pull back on e-commerce. The sudden arrival of the Novel Coronavirus has caused many brands to fast track their online shopping capabilities, making e-commerce a necessity for millions of businesses who may not have had online selling in their plans before COVID-19. …

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Four Steps For a Successful Reopening

Many states around the country are in the beginning stages of reopening non-essential businesses after months of restrictions. No one knows exactly what normal will look like after COVID-19, but it’s reasonable to assume that “business as usual” will be anything but usual. Companies are heading into uncharted territory and that means a well-defined marketing …

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Four Ways Businesses Can Succeed in 2020

Businesses in nearly every category have experienced some drop in revenue, facing a future that will look different than anyone expected just four weeks ago. Consumer behaviors will change dramatically, influenced by many weeks of staying indoors, online shopping, working from home, and not working at all. Yet, people are resilient. Throughout history, people have …

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Trade Show

No Trade Show, No Problem: Pivot Strategies to Reach B2B Audiences Online

Trade shows, conferences, and other large-scale events are feeling the effects of COVID-19. Many have been outright canceled, and some have moved online. Brands and marketing managers have seen vast sources of revenue and lead-generation possibilities disappear with each new cancellation. However, this shift shouldn’t cause panic. Given that some companies allocate the most substantial …

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Viral Impact of COVID19 on Digital Ad Spend

The panic and confusion surrounding coronavirus is effecting our global economy and methodically impacting every industry, including advertising. Unprecedented large scale quarantines, school and workplace closures, and general avoidance of social gatherings are causing people to alter their daily lives which affects how they interact with products and ultimately spend their money. This, in turn, …

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Influencer Fraud: Spot a Fraud Before It Costs You

“Influencer” was the buzzword of 2019. Everyone either was an influencer, purchased a product endorsed by an influencer, or dedicated ad spend towards influencer marketing. Influencer marketing has become a key part of many consumer brands’ promotional strategies as it is considered more authentic to digital audiences, especially among Millennial and Gen Z demographics, than …

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