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According to analysts from Technavio, the content marketing industry is projected to be worth $412.88 billion in 2021. The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about your brand, expertise, and products or services. Content marketing statistics inform your strategy and provide insight into the ways other content marketers are solving the pain points of their target audience and generating leads. This will allow you to determine which techniques will work best for your business, customers, and leads. On a basic level, content marketing is educational, not promotional. However, very few people will see or benefit from all of your brand’s great content if it’s not promoted on owned media properties utilizing a blend of supporting strategies.

Most brands break their customers’ journey into three stages: Top Funnel, Middle Funnel, and Bottom Funnel. Each stage of the funnel requires different pieces of content, and social media is really the only platform that can sufficiently support every stage of the funnel.

Download our Content Marketing Playbook to see where you could improve your content marketing strategy! Just fill out the short form to access the fillable and/or printable PDF. And, if you find you need a more comprehensive content marketing strategy, we’re here to help! Give us a call at 781-247-0730 or send an email to