For years the internet and television have lived completely separate from each other. People have been able to watch video content on the internet along with watch whatever content is being played on their television. A few years ago Apple introduced Apple TV, which helped merge these two types of technology and inevitably open up […]
Google Chromecast, Is This the Future of Entertainment? Read More »
Beer Companies are always coming up with new ways to try and get consumers to choose their products at bars and restaurants. Even if a specific commercial wasn’t the main factor for choosing a beer, it still probably had some influence in the end. Not many people can forget the Budweiser horse commercial from last
Heineken Remains Relevant with Recent Ad Campaign Read More »
On Monday, Facebook will be introducing a new feature called Graph Search, allowing people to more easily find your business. Facebook has been making many changes lately which will directly help many businesses. Aside from Graph Search, Facebook has recently made adjustments to their Cover-Photo Settings. Graph search is personalized to each individual user
Facebook Rolling out Graph Search-Let the World Discover your Business Read More »
Google has a great feature called Places which allows consumers to find local businesses in their area. With Google Places, consumers can search for businesses and the results will be featured on a map that is in your surrounding geographic location. Setting up an account for your business is easy and free! Google automatically makes
Expanding Your Company's Reach With Google Places Read More »
Augmented reality is a technology that has been thought about and developed for many years now but has not really been implemented in the advertising world until recently. Augmented reality (AR) has been used in all sorts of mediums in the technology industry. From being used in education, video games, and advertising, AR has recently
Augmented Reality. Is this the future of advertising? Read More »
With the emergence of social media, the traditional form of advertising has been flipped on its head. In the past advertisers would essentially try and reach as many people as they possibly could. We’ve come to understand that this form of “shouting” is no longer very effective. The days of broadcasting our sales pitches and
Identifying Your Buyer Personas is critical for social selling Read More »
Is social Media really an effective strategy to sell expensive products? While the return on investment can sometimes be difficult to measure, social media should not be ignored. Companies who have taken the time to develop active social media sites will surely tell you it is worth the effort. Piper airplane is the perfect example
How one Company used Social Media to sell Airplanes Read More »
The Facebook police have made some drastic changes that will have a positive impact on your page. Facebook has loosened their restrictions on what type of content your business can use for a cover photo. This is the first thing people see when viewing your page so it is important to choose one that is
New Facebook Cover Photo Rules will help your Business Read More »
Today, many companies are using an array of social networking sites in order to create brand awareness and different experiences with their followers – Twitter and Facebook being the most popular. However, we’re starting to see more-and-more businesses hop on the Instagram bandwagon. Why Instagram? Instagram has continued to grow in popularity. If you check
How Can You Use Instagram For Your Small Business? Read More »
