In today’s digital age, data has become a crucial asset for businesses looking to stay competitive and effectively connect with their target audience. Marketing campaigns tailored to specific customer segments have a higher chance of success, and data plays a pivotal role in achieving this level of personalization. In this blog, we’ll explore how to …
How to Use Data to Create Targeted Marketing Campaigns Read More »
The global pandemic has brought about an unprecedented recession, impacting not only the economy but also the behavior of consumers. With the daily news of tech layoffs, financial institution bailouts, and rising interest rates, consumers are becoming more cautious with their spending, resulting in a significant shift in their buying behavior. We’ve seen how recession …
How Recession Fears Have Impacted Customer Spending Read More »
Supply Chain Issues Global supply chains slowed to a crawl in 2021 due to the ongoing fallout from the Covid-19 pandemic. Since 2020, many workers have had to miss work due to Covid-19 infections, which led to staff shortages. Here at the tail end of 2022, labor shortages have remained. Labor data still shows a …
Despite Supply Chain Issues, Now Is Still a Great Time To Advertise Read More »
Recessions can severely affect a business’s bottom line and its survival. However, all businesses are not equally affected by a recession. Some businesses view recessions as opportunities for growth and invest aggressively to establish their advantage over their weaker competitors, whereas others cut back, waiting for the recession to pass. The good news for businesses …
Outsourcing your marketing efforts can be daunting. After all, you are entering a partnership to improve the ROI of your content. Finding a match for your business’s specific needs means you have to do some research initially, but the payoff has excellent potential. If you’re looking to hire an ad agency, you may be wondering …
Social media was a fun, easy way to connect with friends and family in the early days. It has since evolved into a global industry and powerful marketing tool. According to Statista, in 2021, 91.9 percent of U.S. marketers in companies larger than 100 employees were expected to use social media for marketing purposes. In …
It’s been about eight months since Apple released its controversial “App Tracking Transparency (ATT)” update. With 2022 on the horizon, let’s take a look at how the privacy requirement has affected some of tech’s biggest players. To review, ATT is Apple’s privacy protection framework for Apple device owners. With ATT, when an Apple device owner …
When was the last time you did a social media audit? We recommend going over social initiatives every few months to take stock of what’s working and what’s not. If you’re seeing trends that skew toward underwhelming, it’s a good idea to perform a social media audit before deploying your next campaign. A social media …
Blogging is extremely important in modern day business because it’s a way for you to further establish your digital footprint in today’s connected world. Historically, business blogs have been used as a powerful tool to attract new visitors through search engines and social networks. It’s also been used as a great resource to obtain new …
Planning a Google AdWords Display Campaign requires five main stages, identification of goals, finding target audience, ad creation, budget and bid setting and understanding management tools and features. Careful planning of what you want to achieve, what your success metrics may be, and what message you want consumers to take away are all key to …
