Planning a Google AdWords Display Campaign requires five main stages, identification of goals, finding target audience, ad creation, budget and bid setting and understanding management tools and features. Careful planning of what you want to achieve, what your success metrics may be, and what message you want consumers to take away are all key to […]
Planning a Google AdWords Display Campaign Read More »
Marketers continuously try to figure out the best ways to advertise for their clients. It’s no secret that one of the most beneficial and efficient ways of marketing is through social media. Facebook, the leader of the social media trend, continues to reign over all the other social media tools. However, how much longer will
Social Networks Battle for the Lead Read More »
Smartphones have made shoppers smarter, and social media has made shopping more fun. You can snap and send pictures of the greatest deals to your friends, or upload them to Facebook, Twitter or Instagram. You can check in with Foursquare, and tell your friends where you’re shopping. And you can pin to boards on Pinterest,
Social Media and Mobile Devices: Sharing the Holiday Cheer This Shopping Season Read More »
10. Create Tight Themed Ad Groups – Consider Ad Groups that are very specific in regards to text ad and keyword similarity. For example, a Honda Auto Dealership selling new Civics would have separate ad groups for “2013 Honda Civic DX,” “2013 Honda Civic EX,” and “2013 Honda Civic LX.” This will allow the text
Ten November Tips for Pay Per Click Marketing Read More »
It’s true — everybody wants to build links to their website in order to increase their authority and credibility to search engines. Until Google’s Penguin update, a lot of link building was obtainable through buying and placing links. However, the times are changing and many old link building strategies are starting to become futile as
Link Earning : Directly earn links with great content Read More »
With the rise of visuals in social media, it’s becoming more and more important for brands to make sure their images are optimized for SEO. Unfortunately, one of the most commonly overlooked SEO tactics is the usage of the alt attribute. Ignoring this feature can result in a huge lost opportunity for better rankings
The Alt Attribute : One Of The Most Commonly Overlooked SEO tactics Read More »
A lot of businesses say that they don’t have a blog because they just don’t have enough time. I say bologna — you don’t have enough time NOT to blog. Let me share a few basic reasons why your company should be blogging. Increases website traffic Blogging is a fantastic way to organically drive customers
You don’t have enough time NOT to blog Read More »
