google ad words service

ATT

End of the Year Review: Apple’s ATT Update

It’s been about eight months since Apple released its controversial “App Tracking Transparency (ATT)” update. With 2022 on the horizon, let’s take a look at how the privacy requirement has affected some of tech’s biggest players. To review, ATT is Apple’s privacy protection framework for Apple device owners. With ATT, when an Apple device owner …

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Display Network Google Ad Words Service

Display advertising is a highly effective way of advertising, whether it is for branding purpose, or direct response. By not engaging display into your marketing plan, while providing Google Ad Words service, you can potentially lose consumers who are in need of additional influence. Unlike any other form of internet marketing, display can target every …

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Social Networks Battle for the Lead

Marketers continuously try to figure out the best ways to advertise for their clients. It’s no secret that one of the most beneficial and efficient ways of marketing is through social media. Facebook, the leader of the social media trend, continues to reign over all the other social media tools. However, how much longer will …

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Ten November Tips for Pay Per Click Marketing

10. Create Tight Themed Ad Groups – Consider Ad Groups that are very specific in regards to text ad and keyword similarity. For example, a Honda Auto Dealership selling new Civics would have separate ad groups for “2013 Honda Civic DX,” “2013 Honda Civic EX,” and “2013 Honda Civic LX.” This will allow the text …

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Ten Important August Tips for Pay per Click Marketing

10. Do not ignore mobile PPC for one more second! It is just as important as desktop PPC. Start testing mobile campaigns and landing pages. Don’t rule out click-to-call on the “call ad extension”. 9. Use remarketing, even with text ads. 8. Use multiple ads for A/B testing. Never launch an ad group with just …

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Get on the Right Track w/ Display / Mobile PPC and Conversion Optimization

Are you are on a Pay per Click road to nowhere with no clear strategy or objectives? You will receive equivalent results in return. New options for Pay per Click Marketing become available daily. Not long ago display and mobile advertising were not even implemented into Paid Search. This market movement creates a need for …

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