blogging

TikTok Privacy

TikTok & Privacy, Should You Be Worried?

TikTok has become the subject of widespread paranoia thanks to recent bombshell reporting by BuzzFeed News illustrating critics’ concerns about the vulnerability of TikTok user data. “Everything is seen in China,” said a TikTok’s Trust and Safety department member in a September 2021 meeting, Buzzfeed reported. This seems to contradict TikTok executives’ previous testimony claiming …

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marketing trends

5 Marketing Trends to Watch in 2022

The unpredictable (and downright volatile) years of 2020 & 2021 are behind us. So, as we head into Q2, let’s look at the future marketing trends to watch out for in 2022. What developments will shape the way we create and publish content? How will audiences consume content? We know that staying on top of …

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Social Media Engagement

5 Effective Ways to Drive Engagement

Social media was a fun, easy way to connect with friends and family in the early days. It has since evolved into a global industry and powerful marketing tool. According to Statista, in 2021, 91.9 percent of U.S. marketers in companies larger than 100 employees were expected to use social media for marketing purposes. In …

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TikTok for Business: A Step-by-Step Guide

Fast Facts: TikTok is the perfect medium if you want to reach Millenials and Gen Z-ers, as the bulk of its users are under the age of 29.  TikTok is currently the 3rd largest social media platform with 800 million monthly users.   TikTok allows users to create short videos with filters, voiceovers, soundtracks, and other …

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Download Our Content Marketing Guide

According to analysts from Technavio, the content marketing industry is projected to be worth $412.88 billion in 2021. The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about your brand, expertise, and products or services. Content marketing statistics inform your strategy and …

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Audit Workbook

Free Social Media Audit Workbook

When was the last time you did a social media audit? We recommend going over social initiatives every few months to take stock of what’s working and what’s not. If you’re seeing trends that skew toward underwhelming, it’s a good idea to perform a social media audit before deploying your next campaign.  A social media …

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10 Things that Have Changed in Our Office This Year

We’ve all heard, “it’s the new normal” more times than we’d care to recount. But what exactly does the “new normal” look like in your personal experience?  Here are ten things that have changed in our office over the past 365 days:  Remote Work: Like many businesses, we did the WFH thing out of necessity. …

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Just  shut  up  and  blog, your  business  needs  it

Blogging is extremely important in modern day business because it’s a way for you to further establish your digital footprint in today’s connected world. Historically, business blogs have been used as a powerful tool to attract new visitors through search engines and social networks. It’s also been used as a great resource to obtain new …

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Social Networks Battle for the Lead

Marketers continuously try to figure out the best ways to advertise for their clients. It’s no secret that one of the most beneficial and efficient ways of marketing is through social media. Facebook, the leader of the social media trend, continues to reign over all the other social media tools. However, how much longer will …

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The Alt Attribute : One Of The Most Commonly Overlooked SEO tactics

  With the rise of visuals in social media, it’s becoming more and more important for brands to make sure their images are optimized for SEO. Unfortunately, one of the most commonly overlooked SEO tactics is the usage of the alt attribute. Ignoring this feature can result in a huge lost opportunity for better rankings …

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