The unpredictable (and downright volatile) years of 2020 & 2021 are behind us. So, as we head into Q2, let’s look at the future marketing trends to watch out for in 2022. What developments will shape the way we create and publish content? How will audiences consume content? We know that staying on top of these changes can be a full-time job. However, it’s necessary to keep up in order to succeed in the fast-paced world of marketing.
Influencer Marketing
Marketing professionals who currently leverage influencer marketing plan to increase their investments in 2022. Influencers have a deep understanding of the platforms they use and the topic(s) they champion. Their audiences are hyper-engaged, interested, and motivated by their content. When marketers partner with influencers and industry thought leaders, they can expand brand awareness and gain fans from the influencer’s audience.
Short-Form Video
While long-form videos can offer deep dives into products, brands, or services to audiences, marketers have learned that getting to the point with short-form videos can be much more effective. Short-form video requires less time and effort to produce in addition to aligning well with a fast-paced consumer culture. Building TikTok, Reels, & Snapchat around short-form video content is likely why these platforms have gained rapid growth and marketing interest.
Mobile First Consumption
In the age of “work from anywhere,” it’s unsurprising that more than half of online traffic comes from mobile devices, including tablets. Millennial and Gen Z audiences continue to grow their buying power so mobile-optimized experiences are vital to reaching these audiences.
Evergreen Over Ephemeral
In a slight shift from previous years, permanent social media content (standard posts, videos, and live events) that remain on a platform’s feed and can be viewed again might be more effective than ephemeral content (Stories, Lives) when considering long-term brand value. This shows that audiences are interested in returning to a brand’s content again and again.
Branded Audio
Remember Clubhouse and Twitter Spaces? Although audio platforms might not have great monetizing features or conversion paths as of yet, data projections hint that they still provide the engagement and brand awareness companies need for continued investment.
We’ve barely scratched the surface (keep reading our blog!), but as long as you keep an eye on marketing trends and are open to pivoting in response, your business won’t fall behind. However, if you’re feeling overwhelmed by the idea of keeping up with all these insights, we’ve got you covered. We’d love to chat about your social media strategy. Send an email to ed@mittcom.com for a complimentary audit.