In today’s digital age, data has become a crucial asset for businesses looking to stay competitive and effectively connect with their target audience. Marketing campaigns tailored to specific customer segments have a higher chance of success, and data plays a pivotal role in achieving this level of personalization. In this blog, we’ll explore how to […]
How to Use Data to Create Targeted Marketing Campaigns Read More »
Mobile devices have become integral to our daily lives in today’s fast-paced digital world. From checking the weather to making purchases, we rely heavily on our smartphones to provide us with instant information. As a result, the concept of “micro-moments” has emerged, presenting an unprecedented opportunity for businesses to engage their audience and create lasting
The Rise of Micro-Moments: How to Create Mobile-Optimized Content That Resonates Read More »
TikTok has become the subject of widespread paranoia thanks to recent bombshell reporting by BuzzFeed News illustrating critics’ concerns about the vulnerability of TikTok user data. “Everything is seen in China,” said a TikTok’s Trust and Safety department member in a September 2021 meeting, Buzzfeed reported. This seems to contradict TikTok executives’ previous testimony claiming
TikTok & Privacy, Should You Be Worried? Read More »
The unpredictable (and downright volatile) years of 2020 & 2021 are behind us. So, as we head into Q2, let’s look at the future marketing trends to watch out for in 2022. What developments will shape the way we create and publish content? How will audiences consume content? We know that staying on top of
5 Marketing Trends to Watch in 2022 Read More »
Social media was a fun, easy way to connect with friends and family in the early days. It has since evolved into a global industry and powerful marketing tool. According to Statista, in 2021, 91.9 percent of U.S. marketers in companies larger than 100 employees were expected to use social media for marketing purposes. In
5 Effective Ways to Drive Engagement Read More »
Fast Facts: TikTok is the perfect medium if you want to reach Millenials and Gen Z-ers, as the bulk of its users are under the age of 29. TikTok is currently the 3rd largest social media platform with 800 million monthly users. TikTok allows users to create short videos with filters, voiceovers, soundtracks, and other
TikTok for Business: A Step-by-Step Guide Read More »
According to analysts from Technavio, the content marketing industry is projected to be worth $412.88 billion in 2021. The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about your brand, expertise, and products or services. Content marketing statistics inform your strategy and
Download Our Content Marketing Guide Read More »
When was the last time you did a social media audit? We recommend going over social initiatives every few months to take stock of what’s working and what’s not. If you’re seeing trends that skew toward underwhelming, it’s a good idea to perform a social media audit before deploying your next campaign. A social media
Free Social Media Audit Workbook Read More »
We’ve all heard, “it’s the new normal” more times than we’d care to recount. But what exactly does the “new normal” look like in your personal experience? Here are ten things that have changed in our office over the past 365 days: Remote Work: Like many businesses, we did the WFH thing out of necessity.
10 Things that Have Changed in Our Office This Year Read More »
