The World Cup is a worldwide soccer tournament that takes place every four years, like the frequency of the Olympics. Being that this event doesn’t happen often, the demand for advertisements is extremely high. That said, if a brand can figure out how to break through the clutter, they have an opportunity to reach and […]
3 Reasons FIFA Advertisements Are Great For Marketing Read More »
With roughly 26 million users and a stronghold in the college-aged market, could Snapchat become the newest giant in mobile advertising? After rejecting multiple $3 billion offers from Facebook, we can only assume that the photo and video sharing application has something (profitable) up their sleeve. Well, advertisements can be a huge source of revenue,
Should Snapchat Carry Advertisements? Read More »
Often times overlooked your social media creative is a key element for maintaining and developing your Brand Identity. Each image needs to be carefully selected and thought out for all of your social media platforms. Take a look at some of our examples and let us help you create the brand consistency that you
Social Brand Consistency Read More »
Social media plays a crucial role when it comes to building your brand online – it allows you to be visible and available in the virtual world so you can expand your success in the real world. If you were to look at the most successful brands across social media there is a common
Importance of Brand Consistency in Social Media Read More »
Snapchat wants to be your new favorite social media platform. The temporary photo and video sharing app rolled out a cool new feature yesterday with their latest update. The company, founded in 2011, introduced the world to Snapchat Stories with the help of a few up-and-coming brands like Goldroom and Smallpools. This optional feature allows
10 Seconds Just Isn't Enough- Introducing Snapchat Stories Read More »
With the emergence of social media, the traditional form of advertising has been flipped on its head. In the past advertisers would essentially try and reach as many people as they possibly could. We’ve come to understand that this form of “shouting” is no longer very effective. The days of broadcasting our sales pitches and
Identifying Your Buyer Personas is critical for social selling Read More »
The Facebook police have made some drastic changes that will have a positive impact on your page. Facebook has loosened their restrictions on what type of content your business can use for a cover photo. This is the first thing people see when viewing your page so it is important to choose one that is
New Facebook Cover Photo Rules will help your Business Read More »
Today, many companies are using an array of social networking sites in order to create brand awareness and different experiences with their followers – Twitter and Facebook being the most popular. However, we’re starting to see more-and-more businesses hop on the Instagram bandwagon. Why Instagram? Instagram has continued to grow in popularity. If you check
How Can You Use Instagram For Your Small Business? Read More »
A big challenge for a lot of advertisers is determining how allocate their online budgets. Should we advertise just on Twitter, Facebook, Google or all of the above? These are all great questions and I don’t have a specific answer. Every media platform has its own competitive advantages. In order to effectively utilize any
Should your business advertise on Facebook? Read More »
