Social Media Marketing

The Facebook Card: The Gift that keeps on Giving?

Do we now have a one-stop-shop for gift giving? It appears that Facebook may have just created that solution. Facebook announced today the roll out of their new Facebook Card. Yes, it’s real credit card style reusable gift card.   So how does it work? Easy, you will be able to go to some of …

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CHANGING THE TELEVISION  ECOSYSTEM

We all know that social TV is the wave of the future when it comes to viewers engaging with television content…..but until now, none of the big industry players have really gone ALL IN. Finally it’s all about to change, as Nielsen and Twitter announce an exclusive multi-year agreement to create the “Nielsen Twitter TV …

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Social Media In Search   Results: Bing Ads 5x More Facebook Content On  Its Social Sidebar

Bing has officially rolled out with a socially enhanced sidebar to their search engine. It’s a new streamlined design which makes it easier to find people who are relevant to your search based on what they’ve shared, publicly blogged or tweeted about. You can now see what friends, experts and enthusiasts from leading networks including …

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How to Improve Your Social Media Marketing with Google Analytics

It’s not just about likes, shares and comments. Have you ever wondered how much traffic a certain Facebook post or Tweet sent to your website? There are plenty of tools out there that will allow you to see referral traffic but fail to tell you the specifics of what post(s) drove that traffic. Figuring out …

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Social Networks Battle for the Lead

Marketers continuously try to figure out the best ways to advertise for their clients. It’s no secret that one of the most beneficial and efficient ways of marketing is through social media. Facebook, the leader of the social media trend, continues to reign over all the other social media tools. However, how much longer will …

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Reputation Management: The 3-A's

I woke up this morning and came into work with a smile on my face and the usual chip on my shoulder ready to take on the world when a fellow employee came up to me and said, “Hey, did you hear about how this restaurant is responding to a customer’s complaint?” I replied, “No, …

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Facebook cuts page posts reach in half

During the past few weeks, I have noticed an unsettling Facebook trend. It seems as though they have sliced the reach of brands’ Facebook page posts in half. I thought I was going mad until a study from EdgeRank verified my observation when they analyzed 3,000 Facebook pages that showed a 20% drop in post …

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How Does Social Media Affect My SEO Rankings?

Every day we see more social networks popping up. Tweet this, Share that, Stumble-Tumble everything… it’s enough to make your head spin. You probably wonder, is it really worth it? Should I try to keep up with all of these social networks? The short answer is yes. Even with Facebook stock still under $20 a …

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