Timing is crucial in converting with Google AdWords at a minimum cost. The majority of campaigns quickly develop converting trends throughout different times of the day and day of the week. What happens is a unique “window of opportunity,” this is achieved. The timing in which Google AdWords Campaigns run is crucial to succeeding with the […]
How to Custom Schedule AdWords Campaigns Read More »
Before BING Ads and Google Ad Words management, there was Yahoo Sponsored Search (YSS). For veteran Boston Pay per Click marketers and digital advertisers worldwide, all that changed with the merger of YSS and MSN a few years back. I feel old saying this, but I remember when Yahoo meant something, and was a really
Yahoo's New Cost-Per-Lead Advertising Read More »
Following the launch of your Google AdWords Display Campaign, it is regular practice to go back and optimize it in about 2-3 weeks. You should be checking on performance daily. By two weeks there should be a large amount of data about your customers. For example, if an ad group is converting very well, move
Reviewing Your Google AdWords Display Campaign for Optimization Purpose Read More »
Planning a Google AdWords Display Campaign requires five main stages, identification of goals, finding target audience, ad creation, budget and bid setting and understanding management tools and features. Careful planning of what you want to achieve, what your success metrics may be, and what message you want consumers to take away are all key to
Planning a Google AdWords Display Campaign Read More »
Display advertising is a highly effective way of advertising, whether it is for branding purpose, or direct response. By not engaging display into your marketing plan, while providing Google Ad Words service, you can potentially lose consumers who are in need of additional influence. Unlike any other form of internet marketing, display can target every
Display Network Google Ad Words Service Read More »
10. Create Tight Themed Ad Groups – Consider Ad Groups that are very specific in regards to text ad and keyword similarity. For example, a Honda Auto Dealership selling new Civics would have separate ad groups for “2013 Honda Civic DX,” “2013 Honda Civic EX,” and “2013 Honda Civic LX.” This will allow the text
Ten November Tips for Pay Per Click Marketing Read More »
10. Do not ignore mobile PPC for one more second! It is just as important as desktop PPC. Start testing mobile campaigns and landing pages. Don’t rule out click-to-call on the “call ad extension”. 9. Use remarketing, even with text ads. 8. Use multiple ads for A/B testing. Never launch an ad group with just
Ten Important August Tips for Pay per Click Marketing Read More »
Are you are on a Pay per Click road to nowhere with no clear strategy or objectives? You will receive equivalent results in return. New options for Pay per Click Marketing become available daily. Not long ago display and mobile advertising were not even implemented into Paid Search. This market movement creates a need for
Get on the Right Track w/ Display / Mobile PPC and Conversion Optimization Read More »
Mobile Search Turns Prospects into Buyers Faster Unlike the more casual surfing that desktop encourages, Mobile Search offers immediate access to information that prompts spontaneous buying decisions. Big ticket items like hotels bookings, for example, used to be scheduled weeks ahead of time. These days, many hotel bookings are made within 24 hours of a
Mobile Search Marketing Read More »
