A website is essential for any business or individual looking to reach a wider audience. However, more than simply having a website is needed; you must ensure it’s easily discoverable by search engines. That’s where Search Engine Optimization (SEO) comes into play. SEO is a crucial digital marketing strategy that helps drive organic, high-quality traffic […]
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In today’s digital age, data has become a crucial asset for businesses looking to stay competitive and effectively connect with their target audience. Marketing campaigns tailored to specific customer segments have a higher chance of success, and data plays a pivotal role in achieving this level of personalization. In this blog, we’ll explore how to
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Social media was a fun, easy way to connect with friends and family in the early days. It has since evolved into a global industry and powerful marketing tool. According to Statista, in 2021, 91.9 percent of U.S. marketers in companies larger than 100 employees were expected to use social media for marketing purposes. In
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Stores may be reopening across the country, but that doesn’t mean brands should pull back on e-commerce. The sudden arrival of the Novel Coronavirus has caused many brands to fast track their online shopping capabilities, making e-commerce a necessity for millions of businesses who may not have had online selling in their plans before COVID-19.
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Businesses in nearly every category have experienced some drop in revenue, facing a future that will look different than anyone expected just four weeks ago. Consumer behaviors will change dramatically, influenced by many weeks of staying indoors, online shopping, working from home, and not working at all. Yet, people are resilient. Throughout history, people have
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2020 is almost here! In the increasingly-connected digital ecosystem, that means your marketing channels need to be increasingly-integrated. Traditional media, out-of-home, digital, social – they all need to work together in order to efficiently spend your budget, and optimize around reach, frequency, and conversion. Among all these channels, paid search and paid social are two
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You should add Tumblr to your Social Media Marketing strategy if you’re trying to reach a new audience with creative content. It appeals to a younger demographic that enjoys sharing content rather than creating it, so why not give your business a chance to go viral? There are 194.6 million blogs on Tumblr, as well
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A/B split testing is the foundation for all direct response marketing and the tools available to paid search marketers make this channel especially appealing. Creating a test takes just seconds and can yield big gains in account performance. Unfortunately, while these tests are easy to run, running them well can be challenging. Here are 3
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Google’s latest upgrade to AdWords, “AdWords Enhanced Campaigns,” alters the way that campaigns are managed across multiple devices. Google has recognized that users are “multi-screeners,” meaning that, or “media time,” is being spent in front of multiple screens, simultaneously including mobile, tablet, laptop and television. This makes it challenging to recognize one device from another.
AdWords Enhanced Campaigns: Google Continues their Pledge to Relevance Read More »
