Before 2010, the idea of running through mud, fire, ice-cold water and 10,000 volts electricity was just an image that came up when people talked about the training of specialized military units such as the Navy Seals. In 2012, these intense physical events, including Tough Mudder, Warrior Dash and Spartan Race, have become a 150 […]
How Obstacle Races Achieve Success Through Social Media Read More »
Do we now have a one-stop-shop for gift giving? It appears that Facebook may have just created that solution. Facebook announced today the roll out of their new Facebook Card. Yes, it’s real credit card style reusable gift card. So how does it work? Easy, you will be able to go to some of
The Facebook Card: The Gift that keeps on Giving? Read More »
We all know that social TV is the wave of the future when it comes to viewers engaging with television content…..but until now, none of the big industry players have really gone ALL IN. Finally it’s all about to change, as Nielsen and Twitter announce an exclusive multi-year agreement to create the “Nielsen Twitter TV
CHANGING THE TELEVISION ECOSYSTEM Read More »
Bing has officially rolled out with a socially enhanced sidebar to their search engine. It’s a new streamlined design which makes it easier to find people who are relevant to your search based on what they’ve shared, publicly blogged or tweeted about. You can now see what friends, experts and enthusiasts from leading networks including
Social Media In Search Results: Bing Ads 5x More Facebook Content On Its Social Sidebar Read More »
Facebook recently announced Nearby, a new local business discovery feature for IOS and Android that challenges Foursquare and Yelp. The new app makes it easier to discover everything from restaurants to shopping based on the Likes, recommendations and check-ins from your personal network and others. Given that each month 250 million Facebook users tag posts
Could The New Facebook Nearby Feature Become A Game Changer For Local Search? Read More »
The other day, Instagram the popular photo-sharing social network, announced changes to its privacy and terms of service that put its users in an uproar. One of the major updates that enraged users was Instagram’s ability to sell your photos without paying you…or better yet, didn’t even have to tell you that your photo was
#Instascam or Instagram? Changes to Privacy and Terms of Service Cause Uproar Read More »
Before BING Ads and Google Ad Words management, there was Yahoo Sponsored Search (YSS). For veteran Boston Pay per Click marketers and digital advertisers worldwide, all that changed with the merger of YSS and MSN a few years back. I feel old saying this, but I remember when Yahoo meant something, and was a really
Yahoo's New Cost-Per-Lead Advertising Read More »
Following the launch of your Google AdWords Display Campaign, it is regular practice to go back and optimize it in about 2-3 weeks. You should be checking on performance daily. By two weeks there should be a large amount of data about your customers. For example, if an ad group is converting very well, move
Reviewing Your Google AdWords Display Campaign for Optimization Purpose Read More »
Planning a Google AdWords Display Campaign requires five main stages, identification of goals, finding target audience, ad creation, budget and bid setting and understanding management tools and features. Careful planning of what you want to achieve, what your success metrics may be, and what message you want consumers to take away are all key to
Planning a Google AdWords Display Campaign Read More »
