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Google Cars: “It’s Time To Switch Gears”

That’s right “Google Cars”. No I am not talking about the self-driving cars that Google has at their headquarters.  I am talking about the online car-shopping platform that Google has been testing for nearly a year now in the San Francisco Bay area.  Google Cars gives consumers the ability to browse dealer’s inventory, check listing […]

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AdWords Enhanced Campaigns: Google Continues their Pledge to Relevance

Google’s latest upgrade to AdWords, “AdWords Enhanced Campaigns,” alters the way that campaigns are managed across multiple devices. Google has recognized that users are “multi-screeners,” meaning that, or “media time,” is being spent in front of multiple screens, simultaneously including mobile, tablet, laptop and television. This makes it challenging to recognize one device from another.

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Stop, Collaborate, and Listen: The Client-Agency Relationship

Client-agency relationships are delicate. Like any relationship, communication, respect and trust are key. Working together on a brand should be a collaborative effort. At Mittcom, we live and breathe advertising, while every client is an expert in their field, they’re not experts in advertising (that’s why you hired us!). By the same token, you know

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