BYTES OF BRILLIANCE

Heineken Remains Relevant with Recent Ad Campaign

Beer Companies are always coming up with new ways to try and get consumers to choose their products at bars and restaurants.  Even if a specific commercial wasn’t the main …

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Facebook Rolling out Graph Search-Let the World Discover your Business

  On Monday, Facebook will be introducing a new feature called Graph Search, allowing people to more easily find your business. Facebook has been making many changes lately which will …

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Expanding Your Company's Reach With Google Places

Google has a great feature called Places which allows consumers to find local businesses in their area. With Google Places, consumers can search for businesses and the results will be …

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Augmented Reality. Is this the future of advertising?

Augmented reality is a technology that has been thought about and developed for many years now but has not really been implemented in the advertising world until recently. Augmented reality …

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Identifying Your Buyer Personas is critical for social selling

With the emergence of social media, the traditional form of advertising has been flipped on its head. In the past advertisers would essentially try and reach as many people as …

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How one Company used Social Media to sell Airplanes

Is social Media really an effective strategy to sell expensive products? While the return on investment can sometimes be difficult to measure, social media should not be ignored. Companies who …

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New Facebook Cover Photo Rules will help your Business

The Facebook police have made some drastic changes that will have a positive impact on your page.  Facebook has loosened their restrictions on what type of content your business can …

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How Can You Use Instagram For Your Small Business?

Today, many companies are using an array of social networking sites in order to create brand awareness and different experiences with their followers – Twitter and Facebook being the most …

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Should your business advertise on Facebook?

  A big challenge for a lot of advertisers is determining how allocate their online budgets. Should we advertise just on Twitter, Facebook, Google or all of the above? These …

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