5 Tips on Using Tumblr for Business
You should add Tumblr to your Social Media Marketing strategy if you’re trying to reach a new audience with creative content. It appeals to a younger demographic that enjoys sharing …
BYTES OF BRILLIANCE
Hashtag Habits: How to do it Right
The advent of Twitter brought with it the infamous # symbol—pronounced “hashtag”. Meant to link tweets in which user’s tagged specific key phrases, the hashtag helped Twitter develop and expand. …
Meme Marketing’s Upside Potential
You’ve probably seen a meme before, even if you didn’t know what it was called. Before we dive into why it could be useful for marketing purposes, lets gain a …
SEO and SEM: They’re on the Same Team
Many people have different strategies and approaches when it comes to SEO and SEM(PPC) campaigns. While these methods of advertising are different from a fundamental perspective, their end goal …
The Three R’s of Relationship Marketing
After spending nearly 10 years in the hospitality world working as a server, manager and owner, I have encountered my fair share of food sent back, customer complaints and negative …
3 Reasons Why I Chose to Pursue Advertising
Before I begin, I think it is important to tell you a little about myself. I am a student at the University of Miami double-majoring in Advertising and Media Management. …
What Graduating College Teaches us about Digital Marketing
For the past month students from across the globe have been receiving their hard earned diplomas and embarking on the next chapter of their lives. Looking back all those years …
Should Snapchat Carry Advertisements?
With roughly 26 million users and a stronghold in the college-aged market, could Snapchat become the newest giant in mobile advertising? After rejecting multiple $3 billion offers from Facebook, we …