We’re a few weeks into a new decade and that has us thinking: strategy. New year, new plan, right? Q1 is a great time to look over last year’s marketing initiatives, campaigns, total spend, etc. and take stock of what worked and what didn’t. If you’re seeing trends that skew toward underwhelming, it’s a good […]
New Year, New Strategy: Why You Need A Digital Audit Read More »
We believe in the business benefits of social media; it works and your brand needs to do it. However, social media sometimes gets a bad rap when held under the microscope of our daily lives. Facebook, Instagram, Twitter, Snapchat and TikTok are said to cause loneliness, depression, and selfishness. While we’re big believers in the
3 Times Social Media Did Good in 2019 Read More »
Ever get an email like the one pictured below and think, how did they know it was raining?! Hmm… ordering in does sound better than going outside… orders chicken noodle soup for delivery ASAP. This clever ad utilizes what marketers call weather-based advertising. Weather-based advertising relies on triggers that are directly connected to a change
How Weather Influences Consumer Behavior Read More »
The Mittcom Digital Team is getting into the Halloween spirit, so we decided to update our annual infographic with a theme sure to give Halloween candy enthusiasts a sugar rush. Like what you see? Email us at trickortreat@mittcom.com.
Social Media Explained: 2019 Edition Read More »
2020 is almost here! In the increasingly-connected digital ecosystem, that means your marketing channels need to be increasingly-integrated. Traditional media, out-of-home, digital, social – they all need to work together in order to efficiently spend your budget, and optimize around reach, frequency, and conversion. Among all these channels, paid search and paid social are two
Integrating Paid Search and Social Read More »
In-car display ads have the potential to reach nearly 80 million consumers In 1986, Buick released a revolutionary piece of technology, the Graphic Control Center (GCC) in their newest model, the Buick Riviera. The GCC was a full color, touch-enabled screen placed into the dash of the vehicle, working as both a control system and
In-Car Screens and the Future of Display Ads Read More »
With over two billion images posted to social media each day (seriously!), it’s hard to stand out and get noticed; doubly hard if you’re a business seeking to increase awareness while protecting the integrity of your brand. Without a clear and consistent way of claiming ownership over published imagery, your great content is getting lost
The Importance of Logos & Watermarks in Brand Presentation Read More »
What is Influencer Marketing? Influencer Marketing (IM) is when brands collaborate with people who have high-impact conversations with that brand’s target audience, on a digital or social media platform. An influencer may be a photographer on Twitter, a relationship guru on Facebook, a tech reviewer on YouTube, or a bread facer on Instagram. Yeah, that’s
Influencer Marketing in 4 Steps Read More »
