A lot of businesses say that they don’t have a blog because they just don’t have enough time. I say bologna — you don’t have enough time NOT to blog. Let me share a few basic reasons why your company should be blogging.
Increases website traffic
Blogging is a fantastic way to organically drive customers to your website. A well integrated blog that links to the company website and other corporate online media can be an extremely effective way to increase page views, and most importantly, leads. There is typically a strong correlation between traffic and sales. The more traffic you have coming to your website, the higher your chances will be for making a sale — especially if you have great content that is specifically tailored to a certain audience.
Strengthens your credibility
As I mentioned in my previous article, “The need to humanize your business in today’s digital world”, people are more likely to purchase products or services from business they feel connected to and trust. By creating and regularly updating a blog, you can foster a rich community that turns into long lasting relationships with your customers. In addition, it will allow your customers to stay updated on new developments, services or products — a great way to drive awareness.
Establishes you as an expert
If you regularly update your blog with relevant content, it can establish you as an expert in your particular field. Once you have established that authority and reputation, people will come back to your site and even recommend you to their friends. Sounds pretty good huh? In a world of too many options, and not enough clarity, your business can really stand out by becoming an authority that people trust.
Gives your brand a voice
One of the biggest advantages of having a company blog is being able to showcase your brands voice. Your online voice should not sound like a direct message from your legal department – instead, it should reflect your company’s culture and authenticity. Maybe it’s as simple as writing contractions like “don’t” instead of “do not” because that’s how real humans typically speak to one another. A blog is a great resource that allows the personalities of the people behind the brand to shine through. Take advantage of this opportunity!
Blogging is still one of the best SEO tools out there. It’s a great way to position yourself as an expert, drive traffic to your website, humanize your brand and generate quality leads. If you really think your business doesn’t have time to blog, take time to re-read this article. All the evidence is there. Blogging works. If you haven’t done so already, I strongly recommend that you invest in building a blog that grows into something amazing and profitable, while disregarding all of the naysayers. Then when your company starts growing faster than ever before, don’t say I never didn’t anything for ya’!