If you’re hoping to increase online sales, drive more traffic, and convert that traffic into customers, it’s vital to understand the latest marketing trends. Before pandemic lockdowns, shopping behavior was equally split between in-store and online. However, consumers have adapted to a new way of shopping post-pandemic, with 70% purchasing more than usual and over […]
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Chances are you’ve heard the word “metaverse” popping up in mainstream media and general conversation in recent months. Meta’s creator, Facebook, has even rebranded itself with the “Meta” moniker in a move designed to solidify branding across its global channels (Facebook, Instagram, Messenger, WhatsUp, et al.). It sounds exotic and important…but what exactly is the
What The * Is A Metaverse? Read More »
Managing an online community may be one of the most important things you do for your business or brand. If you’ve never embarked on this path, it can be equal parts daunting and rewarding. It creates a hub of information and interaction between your organization, your fans, and customers. Community management is a long-term project,
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It’s been about eight months since Apple released its controversial “App Tracking Transparency (ATT)” update. With 2022 on the horizon, let’s take a look at how the privacy requirement has affected some of tech’s biggest players. To review, ATT is Apple’s privacy protection framework for Apple device owners. With ATT, when an Apple device owner
End of the Year Review: Apple’s ATT Update Read More »
Thirty years ago, it was almost impossible to imagine the internet as we know it today. What will the next thirty years look like? When you see the current data and analyze the trends, it’s actually pretty easy to imagine; society will continue to turn to the digital universe for almost everything: ordering food, buying
eCommerce by the Numbers Read More »
According to analysts from Technavio, the content marketing industry is projected to be worth $412.88 billion in 2021. The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about your brand, expertise, and products or services. Content marketing statistics inform your strategy and
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The past five years have seen a shift in the marketing mindset from sponsorship to partnership. Until now, relationships between brands and partners were very transactional. Brands controlled the messaging and the activation. Partners had little or no control over the content; their role was limited to attaching their name or endorsement to a brand
Brand Partnerships: When to Swipe Right Read More »
The pandemic has forced years of digital commerce transformation into just a few months. In addition, quarantines and social distancing rules have shifted expectations around communication and shopping behaviors, necessitating an omnichannel, digital-first approach during each stage of the buyer’s journey. E-commerce is the future of consumer shopping, and brands will be hard-pressed to succeed
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Investing in Local Search Engine Optimization in Boston, MA could be a very wise advertising decision in 2013 if you want to grow your company. When you choose a Boston Local Search Company to help you with your local search strategy, you will be directing customers come to the right place: your business! Below are
Local SEO: A Good Investment Read More »
