search engine marketing boston Archives

4 Ways Automation & Artificial Intelligence are Revolutionizing Marketing Strategies

April 3, 2023 / Search Engine Marketing, Social Media Marketing / By Mittcom / Advertising, AI, automation, content, conversion increase, digital marketing, Facebook, google+, marketing, search engine marketing boston, social media, social media strategy

Automation/AI has become a hot topic and an increasingly important part of marketing, allowing businesses to streamline and optimize their marketing efforts. Here are a few ways in which automation is being used in marketing: Email marketing: Automation tools can send targeted emails to specific segments of a company’s email list based on location, purchase …

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Mittcom & The Future of Retail Marketing

December 6, 2022 / Media / By Mittcom / Advertising, content, conversion increase, digital marketing, marketing, paid search marketing, search engine marketing boston, social media, social media strategy

Advertising is the lifeblood of modern business. Brands need to balance their brick-and-mortar and online presence to reach the highest percentage of their target audience and boost conversions. While trying to promote regional branding and stay ahead of the ever-changing algorithms of e-commerce marketplaces, retailers find it challenging to maintain focus on their main business …

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Despite Supply Chain Issues, Now Is Still a Great Time To Advertise

November 8, 2022 / Uncategorized / By Mittcom / Advertising, content, conversion increase, digital marketing, Facebook, paid search marketing, search engine marketing boston, seo

Supply Chain Issues Global supply chains slowed to a crawl in 2021 due to the ongoing fallout from the Covid-19 pandemic. Since 2020, many workers have had to miss work due to Covid-19 infections, which led to staff shortages. Here at the tail end of 2022, labor shortages have remained. Labor data still shows a …

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Marketing in a Recession

October 18, 2022 / Social Media Marketing / By Mittcom / Advertising, content, digital marketing, marketing, paid search marketing, search engine marketing boston, seo, social media, social media strategy

Recessions can severely affect a business’s bottom line and its survival. However, all businesses are not equally affected by a recession. Some businesses view recessions as opportunities for growth and invest aggressively to establish their advantage over their weaker competitors, whereas others cut back, waiting for the recession to pass. The good news for businesses …

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5 Signs You Need to Hire an Ad Agency

August 5, 2022 / Social Media Marketing / By Mittcom / Advertising, content, digital marketing, google ad words service, marketing, paid search marketing, search engine marketing boston, seo, social media

Outsourcing your marketing efforts can be daunting. After all, you are entering a partnership to improve the ROI of your content. Finding a match for your business’s specific needs means you have to do some research initially, but the payoff has excellent potential. If you’re looking to hire an ad agency, you may be wondering …

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TikTok & Privacy, Should You Be Worried?

July 14, 2022 / Social Media Marketing / By Mittcom / Advertising, blogging, content, digital marketing, Facebook, marketing, paid search marketing, search engine marketing boston

TikTok has become the subject of widespread paranoia thanks to recent bombshell reporting by BuzzFeed News illustrating critics’ concerns about the vulnerability of TikTok user data. “Everything is seen in China,” said a TikTok’s Trust and Safety department member in a September 2021 meeting, Buzzfeed reported. This seems to contradict TikTok executives’ previous testimony claiming …

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E-Commerce Predictions in 2022 & Beyond

June 17, 2022 / Social Media Marketing / By Mittcom / Advertising, content, digital world, ecommerce, Facebook, mobile PPC, paid search marketing, search engine marketing boston, social media, social media strategy

If you’re hoping to increase online sales, drive more traffic, and convert that traffic into customers, it’s vital to understand the latest marketing trends. Before pandemic lockdowns, shopping behavior was equally split between in-store and online. However, consumers have adapted to a new way of shopping post-pandemic, with 70% purchasing more than usual and over …

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What The * Is A Metaverse?

February 11, 2022 / Social Media Marketing, Uncategorized / By Mittcom / Advertising, digital marketing, Facebook, marketing, metaverse, paid search marketing, search engine marketing boston, shopping, social media

Chances are you’ve heard the word “metaverse” popping up in mainstream media and general conversation in recent months. Meta’s creator, Facebook, has even rebranded itself with the “Meta” moniker in a move designed to solidify branding across its global channels (Facebook, Instagram, Messenger, WhatsUp, et al.). It sounds exotic and important…but what exactly is the …

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Tips for Successful Social Community Management

January 7, 2022 / Social Media Marketing / By Mittcom / Advertising, content, digital marketing, Facebook, marketing, mobile PPC, paid search marketing, search engine marketing boston, social media

Managing an online community may be one of the most important things you do for your business or brand. If you’ve never embarked on this path, it can be equal parts daunting and rewarding. It creates a hub of information and interaction between your organization, your fans, and customers. Community management is a long-term project, …

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End of the Year Review: Apple’s ATT Update

November 30, 2021 / Social Media Marketing / By Mittcom / Advertising, apple, content, digital marketing, Facebook, google ad words service, google+, marketing, mobile PPC, paid search marketing, search engine marketing boston, seo, social media

It’s been about eight months since Apple released its controversial “App Tracking Transparency (ATT)” update. With 2022 on the horizon, let’s take a look at how the privacy requirement has affected some of tech’s biggest players. To review, ATT is Apple’s privacy protection framework for Apple device owners. With ATT, when an Apple device owner …

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Despite Supply Chain Issues, Now Is Still a Great Time To Advertise

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