The pandemic has forced years of digital commerce transformation into just a few months. In addition, quarantines and social distancing rules have shifted expectations around communication and shopping behaviors, necessitating an omnichannel, digital-first approach during each stage of the buyer’s journey. E-commerce is the future of consumer shopping, and brands will be hard-pressed to succeed […]
Build Your E-Commerce Business on Amazon Read More »
Google’s latest upgrade to AdWords, “AdWords Enhanced Campaigns,” alters the way that campaigns are managed across multiple devices. Google has recognized that users are “multi-screeners,” meaning that, or “media time,” is being spent in front of multiple screens, simultaneously including mobile, tablet, laptop and television. This makes it challenging to recognize one device from another.
AdWords Enhanced Campaigns: Google Continues their Pledge to Relevance Read More »
Before BING Ads and Google Ad Words management, there was Yahoo Sponsored Search (YSS). For veteran Boston Pay per Click marketers and digital advertisers worldwide, all that changed with the merger of YSS and MSN a few years back. I feel old saying this, but I remember when Yahoo meant something, and was a really
Yahoo's New Cost-Per-Lead Advertising Read More »
Planning a Google AdWords Display Campaign requires five main stages, identification of goals, finding target audience, ad creation, budget and bid setting and understanding management tools and features. Careful planning of what you want to achieve, what your success metrics may be, and what message you want consumers to take away are all key to
Planning a Google AdWords Display Campaign Read More »
Display advertising is a highly effective way of advertising, whether it is for branding purpose, or direct response. By not engaging display into your marketing plan, while providing Google Ad Words service, you can potentially lose consumers who are in need of additional influence. Unlike any other form of internet marketing, display can target every
Display Network Google Ad Words Service Read More »
Marketers continuously try to figure out the best ways to advertise for their clients. It’s no secret that one of the most beneficial and efficient ways of marketing is through social media. Facebook, the leader of the social media trend, continues to reign over all the other social media tools. However, how much longer will
Social Networks Battle for the Lead Read More »
Smartphones have made shoppers smarter, and social media has made shopping more fun. You can snap and send pictures of the greatest deals to your friends, or upload them to Facebook, Twitter or Instagram. You can check in with Foursquare, and tell your friends where you’re shopping. And you can pin to boards on Pinterest,
Social Media and Mobile Devices: Sharing the Holiday Cheer This Shopping Season Read More »
10. Create Tight Themed Ad Groups – Consider Ad Groups that are very specific in regards to text ad and keyword similarity. For example, a Honda Auto Dealership selling new Civics would have separate ad groups for “2013 Honda Civic DX,” “2013 Honda Civic EX,” and “2013 Honda Civic LX.” This will allow the text
Ten November Tips for Pay Per Click Marketing Read More »
Mobile Search Turns Prospects into Buyers Faster Unlike the more casual surfing that desktop encourages, Mobile Search offers immediate access to information that prompts spontaneous buying decisions. Big ticket items like hotels bookings, for example, used to be scheduled weeks ahead of time. These days, many hotel bookings are made within 24 hours of a
Mobile Search Marketing Read More »
