Thirty years ago, it was almost impossible to imagine the internet as we know it today. What will the next thirty years look like? When you see the current data and analyze the trends, it’s actually pretty easy to imagine; society will continue to turn to the digital universe for almost everything: ordering food, buying …
According to analysts from Technavio, the content marketing industry is projected to be worth $412.88 billion in 2021. The purpose of content marketing is to create and share relevant written, downloadable, and visual media so your target audience can learn about your brand, expertise, and products or services. Content marketing statistics inform your strategy and …
The past five years have seen a shift in the marketing mindset from sponsorship to partnership. Until now, relationships between brands and partners were very transactional. Brands controlled the messaging and the activation. Partners had little or no control over the content; their role was limited to attaching their name or endorsement to a brand …
The pandemic has forced years of digital commerce transformation into just a few months. In addition, quarantines and social distancing rules have shifted expectations around communication and shopping behaviors, necessitating an omnichannel, digital-first approach during each stage of the buyer’s journey. E-commerce is the future of consumer shopping, and brands will be hard-pressed to succeed …
When was the last time you did a social media audit? We recommend going over social initiatives every few months to take stock of what’s working and what’s not. If you’re seeing trends that skew toward underwhelming, it’s a good idea to perform a social media audit before deploying your next campaign. A social media …
Podcasts exploded in popularity during the pandemic. And they’re here to stay. Weekly listenership has more than doubled since 2016 with consumers gobbling up content at breakneck speed. Savvy podcasters and marketers know it. According to a study from Business Insider, US podcast ad spending will surpass $1 billion in 2021 and reach $1.61 billion …
If you had to guess, how many times do you think you pick up your phone in a given day? 20 times? 35? Try 58. According to RescueTime, people open their phones 58 times a day (and 30 of those times are during work hours). An average of 4 hours and 12 minutes is spent …
“I’m not getting any clicks.” “I’m not getting any conversions.” “Should we boost our posts?” “I’m not getting any impressions.” “Why aren’t my ads working?” If you’ve asked yourself any of these questions, you’re not alone. With 2 billion worldwide users and a robust advertising platform, the combined forces of Facebook and Instagram present a …
We’ve all heard, “it’s the new normal” more times than we’d care to recount. But what exactly does the “new normal” look like in your personal experience? Here are ten things that have changed in our office over the past 365 days: Remote Work: Like many businesses, we did the WFH thing out of necessity. …
10 Things that Have Changed in Our Office This Year Read More »
The World Cup is a worldwide soccer tournament that takes place every four years, like the frequency of the Olympics. Being that this event doesn’t happen often, the demand for advertisements is extremely high. That said, if a brand can figure out how to break through the clutter, they have an opportunity to reach and …
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