Advertising

Audit Workbook

Free Social Media Audit Workbook

When was the last time you did a social media audit? We recommend going over social initiatives every few months to take stock of what’s working and what’s not. If you’re seeing trends that skew toward underwhelming, it’s a good idea to perform a social media audit before deploying your next campaign.  A social media …

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Mittcom podcast studio

Now Podcasting at Studio 550

Podcasts exploded in popularity during the pandemic. And they’re here to stay. Weekly listenership has more than doubled since 2016 with consumers gobbling up content at breakneck speed. Savvy podcasters and marketers know it. According to a study from Business Insider, US podcast ad spending will surpass $1 billion in 2021 and reach $1.61 billion …

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Think Facebook Ads Don’t Work? Think Again.

“I’m not getting any clicks.” “I’m not getting any conversions.” “Should we boost our posts?” “I’m not getting any impressions.” “Why aren’t my ads working?” If you’ve asked yourself any of these questions, you’re not alone. With 2 billion worldwide users and a robust advertising platform, the combined forces of Facebook and Instagram present a …

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10 Things that Have Changed in Our Office This Year

We’ve all heard, “it’s the new normal” more times than we’d care to recount. But what exactly does the “new normal” look like in your personal experience?  Here are ten things that have changed in our office over the past 365 days:  Remote Work: Like many businesses, we did the WFH thing out of necessity. …

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3 Reasons FIFA Advertisements Are Great For Marketing

The World Cup is a worldwide soccer tournament that takes place every four years, like the frequency of the Olympics. Being that this event doesn’t happen often, the demand for advertisements is extremely high. That said, if a brand can figure out how to break through the clutter, they have an opportunity to reach and …

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3 Reasons Why I Chose to Pursue Advertising

Before I begin, I think it is important to tell you a little about myself. I am a student at the University of Miami double-majoring in Advertising and Media Management. I am also an intern here at Mittcom. In other words, I’m a sponge. I take notice of everything around me—absorbing advice from my professors …

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