10. Create Tight Themed Ad Groups – Consider Ad Groups that are very specific in regards to text ad and keyword similarity. For example, a Honda Auto Dealership selling new Civics would have separate ad groups for “2013 Honda Civic DX,” “2013 Honda Civic EX,” and “2013 Honda Civic LX.” This will allow the text
Ten November Tips for Pay Per Click Marketing Read More »
It’s true — everybody wants to build links to their website in order to increase their authority and credibility to search engines. Until Google’s Penguin update, a lot of link building was obtainable through buying and placing links. However, the times are changing and many old link building strategies are starting to become futile as
Link Earning : Directly earn links with great content Read More »
I just finished watching a video posted by SEOmoz CEO Rand Fishkin titled, “The Death of Link Building and the Rebirth of Link Earning“. The title alone is enough to make any SEO person do a double take. He discusses how “old” link building practices may be ineffective, better yet, Google might actually be penalizing
Introducing The New Link Building : Link Earning Read More »
With the rise of visuals in social media, it’s becoming more and more important for brands to make sure their images are optimized for SEO. Unfortunately, one of the most commonly overlooked SEO tactics is the usage of the alt attribute. Ignoring this feature can result in a huge lost opportunity for better rankings
The Alt Attribute : One Of The Most Commonly Overlooked SEO tactics Read More »
Now is a better time than ever to be a content marketer, and part of reason is because of Google’s AuthorRank. We are all-too-aware of the vast amount of content circulating the web and the difficulties associated with standing out amongst the competition in search results. For this reason, content marketers are constantly researching new
Google AuthorRank: the new SEO sheriff in town Read More »
Are you looking to increase your brand online? Are you having a hard time reaching your local customers? If so, Google recently released a 10-minute video that provides young businesses ideas, tips and suggestions on how to effectively grow your online presence. The video essentially gives you 10 great SEO tips in 10 minutes. We
