2020 is almost here! In the increasingly-connected digital ecosystem, that means your marketing channels need to be increasingly-integrated. Traditional media, out-of-home, digital, social – they all need to work together in order to efficiently spend your budget, and optimize around reach, frequency, and conversion. Among all these channels, paid search and paid social are two […]
Integrating Paid Search and Social Read More »
Social Media Marketing plays a crucial role for brands. If you’re asking yourself why, try to think of one successful business that doesn’t have an online presence. Ok, you can stop guessing because you’ll be here for awhile. In the past, simply having a website was enough. Now, just having a website or blog simply
Social Media Marketing Plays A Crucial Role For Brands Read More »
Blogging is extremely important in modern day business because it’s a way for you to further establish your digital footprint in today’s connected world. Historically, business blogs have been used as a powerful tool to attract new visitors through search engines and social networks. It’s also been used as a great resource to obtain new
Just shut up and blog, your business needs it Read More »
Google has a great feature called Places which allows consumers to find local businesses in their area. With Google Places, consumers can search for businesses and the results will be featured on a map that is in your surrounding geographic location. Setting up an account for your business is easy and free! Google automatically makes
Expanding Your Company's Reach With Google Places Read More »
With the emergence of social media, the traditional form of advertising has been flipped on its head. In the past advertisers would essentially try and reach as many people as they possibly could. We’ve come to understand that this form of “shouting” is no longer very effective. The days of broadcasting our sales pitches and
Identifying Your Buyer Personas is critical for social selling Read More »
That’s right “Google Cars”. No I am not talking about the self-driving cars that Google has at their headquarters. I am talking about the online car-shopping platform that Google has been testing for nearly a year now in the San Francisco Bay area. Google Cars gives consumers the ability to browse dealer’s inventory, check listing
Google Cars: “It’s Time To Switch Gears” Read More »
Facebook recently announced Nearby, a new local business discovery feature for IOS and Android that challenges Foursquare and Yelp. The new app makes it easier to discover everything from restaurants to shopping based on the Likes, recommendations and check-ins from your personal network and others. Given that each month 250 million Facebook users tag posts
Could The New Facebook Nearby Feature Become A Game Changer For Local Search? Read More »
The other day, Instagram the popular photo-sharing social network, announced changes to its privacy and terms of service that put its users in an uproar. One of the major updates that enraged users was Instagram’s ability to sell your photos without paying you…or better yet, didn’t even have to tell you that your photo was
#Instascam or Instagram? Changes to Privacy and Terms of Service Cause Uproar Read More »
Display advertising is a highly effective way of advertising, whether it is for branding purpose, or direct response. By not engaging display into your marketing plan, while providing Google Ad Words service, you can potentially lose consumers who are in need of additional influence. Unlike any other form of internet marketing, display can target every
Display Network Google Ad Words Service Read More »
