Search Engine Marketing

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Could The New Facebook Nearby Feature Become A Game Changer For Local Search?

Facebook recently announced Nearby, a new local business discovery feature for IOS and Android that challenges Foursquare and Yelp. The new app makes it easier to discover everything from restaurants to shopping based on the Likes, recommendations and check-ins from your personal network and others. Given that each month 250 million Facebook users tag posts …

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#Instascam or Instagram? Changes to Privacy and Terms of Service Cause Uproar

The other day, Instagram the popular photo-sharing social network, announced changes to its privacy and terms of service that put its users in an uproar. One of the major updates that enraged users was Instagram’s ability to sell your photos without paying you…or better yet, didn’t even have to tell you that your photo was …

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Display Network Google Ad Words Service

Display advertising is a highly effective way of advertising, whether it is for branding purpose, or direct response. By not engaging display into your marketing plan, while providing Google Ad Words service, you can potentially lose consumers who are in need of additional influence. Unlike any other form of internet marketing, display can target every …

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Ten November Tips for Pay Per Click Marketing

10. Create Tight Themed Ad Groups – Consider Ad Groups that are very specific in regards to text ad and keyword similarity. For example, a Honda Auto Dealership selling new Civics would have separate ad groups for “2013 Honda Civic DX,” “2013 Honda Civic EX,” and “2013 Honda Civic LX.” This will allow the text …

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Link Earning : Directly earn links with great content

It’s true — everybody wants to build links to their website in order to increase their authority and credibility to search engines. Until Google’s Penguin update, a lot of link building was obtainable through buying and placing links. However, the times are changing and many old link building strategies are starting to become futile as …

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Introducing The New Link Building : Link Earning

I just finished watching a video posted by SEOmoz CEO Rand Fishkin titled,  “The Death of Link Building and the Rebirth of Link Earning“. The title alone is enough to make any SEO person do a double take. He discusses how “old” link building practices may be ineffective, better yet, Google might actually be penalizing …

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The Alt Attribute : One Of The Most Commonly Overlooked SEO tactics

  With the rise of visuals in social media, it’s becoming more and more important for brands to make sure their images are optimized for SEO. Unfortunately, one of the most commonly overlooked SEO tactics is the usage of the alt attribute. Ignoring this feature can result in a huge lost opportunity for better rankings …

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Google AuthorRank: the new SEO sheriff in town

Now is a better time than ever to be a content marketer, and part of reason is because of Google’s AuthorRank. We are all-too-aware of the vast amount of content circulating the web and the difficulties associated with standing out amongst the competition in search results. For this reason, content marketers are constantly researching new …

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SEO for Start-Ups

Are you looking to increase your brand online? Are you having a hard time reaching your local customers? If so, Google recently released a 10-minute video that provides young businesses ideas, tips and suggestions on how to effectively grow your online presence. The video essentially gives you 10 great SEO tips in 10 minutes. We …

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