Media

The Importance of Logos & Watermarks in Brand Presentation

With over two billion images posted to social media each day (seriously!), it’s hard to stand out and get noticed; doubly hard if you’re a business seeking to increase awareness while protecting the integrity of your brand. Without a clear and consistent way of claiming ownership over published imagery, your great content is getting lost …

The Importance of Logos & Watermarks in Brand Presentation Read More »

Meme Marketing’s Upside Potential

You’ve probably seen a meme before, even if you didn’t know what it was called. Before we dive into why it could be useful for marketing purposes, lets gain a basic understanding of this internet phenomenon. There are two types of memes  Photo memes are pictures in which a person is imitating a famous pose …

Meme Marketing’s Upside Potential Read More »

3 Reasons FIFA Advertisements Are Great For Marketing

The World Cup is a worldwide soccer tournament that takes place every four years, like the frequency of the Olympics. Being that this event doesn’t happen often, the demand for advertisements is extremely high. That said, if a brand can figure out how to break through the clutter, they have an opportunity to reach and …

3 Reasons FIFA Advertisements Are Great For Marketing Read More »

Shark Week Mania

Since 1987, The Discovery Channel has provided us with a week long of entertainment every summer that consists of nothing but sharks. Humans are often fascinated with things that scare us and that my friends, includes the king of the ocean. The movie Jaws, which took place in Martha’s Vineyard, Massachusetts, only made us more …

Shark Week Mania Read More »

Google Chromecast, Is This the Future of Entertainment?

For years the internet and television have lived completely separate from each other. People have been able to watch video content on the internet along with watch whatever content is being played on their television. A few years ago Apple introduced Apple TV, which helped merge these two types of technology and inevitably open up …

Google Chromecast, Is This the Future of Entertainment? Read More »

Kmart goes Viral with “Ship My Pants” ad

Kmart has just released an ingenious advertisement that has the entire online community buzzing. The commercial features shocked, yet pleasantly surprised Kmart shoppers who learn shipping is available on all of their products. The commercial comically highlights the ease of shipping everything from pants to drawers to even beds. One shopper screams, “I just shipped …

Kmart goes Viral with “Ship My Pants” ad Read More »

Forget about Mad Men. Let’s talk Mad Women!

In honor of National Women’s History Month, let’s talk about Mad Women who made history in Advertising. From a long line of history shaping women, here are just some influential Ad Ladies: Mathilde C. Weil The first ad woman, Mathilde C. Weil, moved from Germany to New York in 1870. After her husband’s death, she …

Forget about Mad Men. Let’s talk Mad Women! Read More »

The Second Screen Evolution

As if watching TV, while talking on your land line, and cooking dinner wasn’t enough multitasking, now we have the SECOND SCREEN to add another layer of distraction to the already fragmented media mix. What is it anyway? According to Wikipedia… “ Second screen, is a term that refers to an additional  electronic companion device …

The Second Screen Evolution Read More »

Cable News Ratings Snapshot (February 15, 2013)

Here is a snapshot of Prime Time News Cable viewing for Friday February 15, 2013. Each night ratings will vary by network based on breaking news, guests, and topics. Note that CNN has just brought in Jeff Zucker as President of CNN Worldwide and he was formerly President of NBC-Universal. His new appointment at CNN …

Cable News Ratings Snapshot (February 15, 2013) Read More »