If you’ve been thinking about investing in your e-commerce and/or direct to consumer business, now is the time. If you’ve been waiting to launch your Amazon store, now is the time. Selling online, and on Amazon, in particular, is an easy, cost-effective way to reach consumers. In uncertain times such as these, online shopping is […]
It’s Time to Launch Your Amazon Store Read More »
Now Is The Time To Boost Your Digital Ad Spend Digital media has begun to feel the invasive and pervasive effects of coronavirus. In the past week alone, hundreds of thousands of consumers have been forced indoors to curtail the spread of COVID-19. With hope for recovery on the horizon, families are spending more time
Today, Keeping Your Doors Open Means Keeping Your Mind Open Read More »
Podcasts have nearly closed the gap between local and special interest radio broadcasts. With the unique ability to explore any area of interest in great depth and make it available to the world, even the most obscure topics amass dedicated fans across the globe. You can stream episodes at home (possibly even at work too!),
Podcast Power: Should You Add Podcasting To Your Strategy? Read More »
With over two billion images posted to social media each day (seriously!), it’s hard to stand out and get noticed; doubly hard if you’re a business seeking to increase awareness while protecting the integrity of your brand. Without a clear and consistent way of claiming ownership over published imagery, your great content is getting lost
The Importance of Logos & Watermarks in Brand Presentation Read More »
You’ve probably seen a meme before, even if you didn’t know what it was called. Before we dive into why it could be useful for marketing purposes, lets gain a basic understanding of this internet phenomenon. There are two types of memes Photo memes are pictures in which a person is imitating a famous pose
Meme Marketing’s Upside Potential Read More »
The World Cup is a worldwide soccer tournament that takes place every four years, like the frequency of the Olympics. Being that this event doesn’t happen often, the demand for advertisements is extremely high. That said, if a brand can figure out how to break through the clutter, they have an opportunity to reach and
3 Reasons FIFA Advertisements Are Great For Marketing Read More »
Since 1987, The Discovery Channel has provided us with a week long of entertainment every summer that consists of nothing but sharks. Humans are often fascinated with things that scare us and that my friends, includes the king of the ocean. The movie Jaws, which took place in Martha’s Vineyard, Massachusetts, only made us more
For years the internet and television have lived completely separate from each other. People have been able to watch video content on the internet along with watch whatever content is being played on their television. A few years ago Apple introduced Apple TV, which helped merge these two types of technology and inevitably open up
Google Chromecast, Is This the Future of Entertainment? Read More »
Kmart has just released an ingenious advertisement that has the entire online community buzzing. The commercial features shocked, yet pleasantly surprised Kmart shoppers who learn shipping is available on all of their products. The commercial comically highlights the ease of shipping everything from pants to drawers to even beds. One shopper screams, “I just shipped
Kmart goes Viral with “Ship My Pants” ad Read More »
