Media

Shark Week Mania

Since 1987, The Discovery Channel has provided us with a week long of entertainment every summer that consists of nothing but sharks. Humans are often fascinated with things that scare us and that my friends, includes the king of the ocean. The movie Jaws, which took place in Martha’s Vineyard, Massachusetts, only made us more …

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Google Chromecast, Is This the Future of Entertainment?

For years the internet and television have lived completely separate from each other. People have been able to watch video content on the internet along with watch whatever content is being played on their television. A few years ago Apple introduced Apple TV, which helped merge these two types of technology and inevitably open up …

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Kmart goes Viral with “Ship My Pants” ad

Kmart has just released an ingenious advertisement that has the entire online community buzzing. The commercial features shocked, yet pleasantly surprised Kmart shoppers who learn shipping is available on all of their products. The commercial comically highlights the ease of shipping everything from pants to drawers to even beds. One shopper screams, “I just shipped …

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Forget about Mad Men. Let’s talk Mad Women!

In honor of National Women’s History Month, let’s talk about Mad Women who made history in Advertising. From a long line of history shaping women, here are just some influential Ad Ladies: Mathilde C. Weil The first ad woman, Mathilde C. Weil, moved from Germany to New York in 1870. After her husband’s death, she …

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The Second Screen Evolution

As if watching TV, while talking on your land line, and cooking dinner wasn’t enough multitasking, now we have the SECOND SCREEN to add another layer of distraction to the already fragmented media mix. What is it anyway? According to Wikipedia… “ Second screen, is a term that refers to an additional  electronic companion device …

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Cable News Ratings Snapshot (February 15, 2013)

Here is a snapshot of Prime Time News Cable viewing for Friday February 15, 2013. Each night ratings will vary by network based on breaking news, guests, and topics. Note that CNN has just brought in Jeff Zucker as President of CNN Worldwide and he was formerly President of NBC-Universal. His new appointment at CNN …

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CHANGING THE TELEVISION  ECOSYSTEM

We all know that social TV is the wave of the future when it comes to viewers engaging with television content…..but until now, none of the big industry players have really gone ALL IN. Finally it’s all about to change, as Nielsen and Twitter announce an exclusive multi-year agreement to create the “Nielsen Twitter TV …

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