Augmented reality is a technology that has been thought about and developed for many years now but has not really been implemented in the advertising world until recently. Augmented reality (AR) has been used in all sorts of mediums in the technology industry. From being used in education, video games, and advertising, AR has recently […]
Augmented Reality. Is this the future of advertising? Read More »
With the emergence of social media, the traditional form of advertising has been flipped on its head. In the past advertisers would essentially try and reach as many people as they possibly could. We’ve come to understand that this form of “shouting” is no longer very effective. The days of broadcasting our sales pitches and
Identifying Your Buyer Personas is critical for social selling Read More »
Is social Media really an effective strategy to sell expensive products? While the return on investment can sometimes be difficult to measure, social media should not be ignored. Companies who have taken the time to develop active social media sites will surely tell you it is worth the effort. Piper airplane is the perfect example
How one Company used Social Media to sell Airplanes Read More »
A big challenge for a lot of advertisers is determining how allocate their online budgets. Should we advertise just on Twitter, Facebook, Google or all of the above? These are all great questions and I don’t have a specific answer. Every media platform has its own competitive advantages. In order to effectively utilize any
Should your business advertise on Facebook? Read More »
Target is rolling out a series of promotions to bring more customers into their stores nationwide. The program which goes by the name Cartwheel, allows consumers to receive coupons through Facebook. Before claiming these coupons there is a catch! The coupons you claim will automatically be posted to your Facebook news-feed For now, these deals
TARGET USES SOCIAL MEDIA TO HELP CONSUMERS SAVE Read More »
What is Vine? Vine is a new app that was launched by Twitter in January 2013. It functions as a video sharing app, but it is unique in a few ways. The videos are all between three and six seconds long, and they play in an endless loop. It’s for capturing “moments” rather than making
New Social Media App Vine is an Opportunity for Creative Marketing Read More »
If you are involved in online marketing, odds are that you use Google Analytics as a valuable tool for keeping track of your websites. Google just released the beta version of Universal Analytics, which is an improved, upgraded version of Google Analytics. Making the switch to Universal Analytics is a difficult task, and this article
Guide to Google’s New Universal Analytics Read More »
My last Blog for Mittcom was about the Pantone’s Color of the Year, which is Emerald. A lot of companies are already jumping on the Emerald bandwagon — it just goes to show you how much Pantone influences the marketplace. Brands are already starting to mimic the Pantone color swatch chip throughout their product lines.
Pantone color of the year starts showing up across product lines Read More »
In honor of National Women’s History Month, let’s talk about Mad Women who made history in Advertising. From a long line of history shaping women, here are just some influential Ad Ladies: Mathilde C. Weil The first ad woman, Mathilde C. Weil, moved from Germany to New York in 1870. After her husband’s death, she
Forget about Mad Men. Let’s talk Mad Women! Read More »
