Alana Amunrud-Sharp

Mittcom & The Future of Retail Marketing

Advertising is the lifeblood of modern business. Brands need to balance their brick-and-mortar and online presence to reach the highest percentage of their target audience and boost conversions. While trying to promote regional branding and stay ahead of the ever-changing algorithms of e-commerce marketplaces, retailers find it challenging to maintain focus on their main business […]

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Despite Supply Chain Issues, Now Is Still a  Great Time To Advertise

Supply Chain Issues Global supply chains slowed to a crawl in 2021 due to the ongoing fallout from the Covid-19 pandemic. Since 2020, many workers have had to miss work due to Covid-19 infections, which led to staff shortages. Here at the tail end of 2022, labor shortages have remained. Labor data still shows a

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TikTok Privacy

TikTok & Privacy, Should You Be Worried?

TikTok has become the subject of widespread paranoia thanks to recent bombshell reporting by BuzzFeed News illustrating critics’ concerns about the vulnerability of TikTok user data. “Everything is seen in China,” said a TikTok’s Trust and Safety department member in a September 2021 meeting, Buzzfeed reported. This seems to contradict TikTok executives’ previous testimony claiming

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ecommerce

E-Commerce Predictions in 2022 & Beyond

If you’re hoping to increase online sales, drive more traffic, and convert that traffic into customers, it’s vital to understand the latest marketing trends. Before pandemic lockdowns, shopping behavior was equally split between in-store and online. However, consumers have adapted to a new way of shopping post-pandemic, with 70% purchasing more than usual and over

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Social Media Engagement

5 Effective Ways to Drive Engagement

Social media was a fun, easy way to connect with friends and family in the early days. It has since evolved into a global industry and powerful marketing tool. According to Statista, in 2021, 91.9 percent of U.S. marketers in companies larger than 100 employees were expected to use social media for marketing purposes. In

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